Growth Marketing Manager

Founded in 2008, our Customer represents a global travel community that offers magical end-to-end trips, including where you stay, what you do, and the people you meet. They exist to create a world where anyone can belong anywhere, providing healthy travel that is local, authentic, diverse, inclusive, and sustainable. Their website and app uniquely leverage technology to economically empower millions of people around the world to unlock and monetize their spaces, passions, and talents to become hospitality entrepreneurs.

We are seeking a Growth Marketing Manager on a contract basis to help support our Customer’s business needs.

What You’ll Do:

• Responsible for developing and executing on Host regional engagement marketing initiatives to accelerate the growth of our Host community, driving Activation, Engagement & Retention.
• Own & manage cross-channel data-driven automated and ad hoc email campaigns end-to-end.
• Support ongoing localization of automated lifecycle campaigns, as data warrants.
• Conduct regular, extensive experimentation and in-depth user data analyses to facilitate rapid learning & application of any insights.
• Own & lead project management and cross-functional campaign development workflow with partner & stakeholder teams for your campaigns (e.g. Ops, Data Science, Creative, etc.).
• Responsible for doing hands-on campaign development in tooling, ensuring timely & quality execution of your campaigns.
• Translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic, and dynamic content requirements.
• Own comprehensive daily, weekly, monthly reporting of all relevant CRM KPIs & guide building of the right dashboards to track and socialize performance.
• Articulate and present strategy, progress, results, and data analyses/learnings effectively to stakeholders and the wider business.
• Conduct industry benchmarks and competitive research to influence decision-making and planning.

Must Haves:

• 6-8 years of CRM experience in a consumer-facing, fast-paced eCommerce company. Product management experience is a big plus.
• An agile marketer who is comfortable with an evolving team structure, and willing and able to put on many hats.
• Solid track record of successfully managing and executing large-scale, complex, high volume B2C email campaigns and cross-functional projects. Experience with top-tier ESP is a plus.
• Deep understanding of CRM strategy and management, with a strong interest in how it works “under the hood” (i.e. tracking, marketing tech stack, tooling).
• Exceptional project management and organization skills, with meticulous attention to detail.
• Experience working directly with Production and Engineering teams to drive technical projects, with a solid understanding of information architecture.
• Results-driven marketer with proven quantitative and analytical skills; should be extremely comfortable with Excel (functions, pivots, etc.) and reporting tools like Tableau. SQL skills are a plus.
• Creative, methodical problem-solving skills with a focus on efficient execution while balancing big-picture thinking.
• Proactive & independent, always looking for ways to take initiative and improve existing programs/processes.
• Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams from Engineering to Design.
• Eye for user flow & visual design.
• Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership.
• Passion for CRM and user engagement.
• Strong sense of ownership and entrepreneurial spirit.

Education:

• Bachelor’s degree preferred.

Hours & Location:

• Standard M-F, 40 hours/week.This role will be remote while COVID restrictions are in place. The expectation is to be onsite at our Customer’s San Francisco, CA, Los Angeles, CA or Seattle, WA office once it is determined safe to do so.

All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have US residency at the time of application.

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engage Health Benefits: Medical, Dental, Vision, 401k, FSA, Commuter Benefit Program

Please note: In order to to create a safe, productive work environment, our client is requiring all contractors who plan to be onsite to be fully vaccinated according to the CDC guidelines. Prior to coming into our offices, contractors will be required to attest that they are fully vaccinated. The expected Return to Office date is September 2022.