Senior Growth Marketing Manager (Hybrid-Acworth, GA)

Our client is a rapidly growing luxury home furnishings company known for its high-quality products, ethical supply chain, and personalized customer experience. Headquartered in a northwestern suburb of Atlanta, the company designs, manufactures, and distributes rugs and textiles through top interior designers, national retailers, and e-commerce partners—achieving double-digit growth for over a decade. Employees are encouraged to collaborate, think creatively, and innovate across all aspects of design and marketing. In 2022, the company opened a 17,000-square-foot design studio adjacent to its headquarters, serving as a collaborative space for design professionals to experience its products firsthand.

Our client is seeking a strategic, results-driven Senior Growth Marketing Manager on a contract basis to lead our

customer growth engine across paid media, influencer, and lifecycle channels. This is a part-time (~32 hours per week), hybrid position working 1 day per week out of the Acworth, GA location.

This is a critical leadership role responsible for driving high-quality leads, acquiring new customers efficiently,

and maximizing marketing ROI. You’ll bring deep expertise in digital performance marketing, customer segmentation, and full-funnel campaign execution, and partner cross-functionally to deliver measurable growth.

Key Responsibilities:

Acquisition & Performance Marketing

• Own strategy and execution of digital paid media (search, social, display, video, retargeting) to drive lead generation and customer acquisition
• Oversee publisher and influencer partnerships to expand reach and source qualified leads
• Develop and test high-converting landing pages, creative, and messaging to improve new customer CVR
• Lead analytics to manage CAC (Consumer Acquisition Cost) and ROAS (Return On Ad Spending) across all paid and earned channels

Lead Generation & Lifecycle Marketing

• Build and scale lead generation programs to convert prospects through email, SMS, and marketing automation flows
• Develop segmentation strategies that align content, offers, and journey stages to user behavior and intent
• Collaborate with sales and product teams to qualify, score, and nurture leads through the funnel

Strategy, Optimization & Leadership

• Build and lead a high-performing team and agency partners across performance, influencer, and lifecycle marketing
• Lead weekly performance reviews, testing roadmaps, and optimizations across acquisition channels
• Establish and monitor KPIs including: lead volume, new customer conversion rate, CAC, and ROAS
• Forecast acquisition performance and budget allocation aligned to business goals

Qualifications

• 10+ years in acquisition, digital marketing, or growth marketing roles, preferably in B2B, DTC, or omni channel environments
• Proven track record scaling paid media (search, social, display) with strong ROI
• Experience building integrated lead gen programs across paid, owned, and earned channels
• Deep understanding of segmentation, marketing automation, and customer journey design
• Strong analytical mindset with experience using platforms like Google Analytics, Meta, Klaviyo, HubSpot, or similar
• Exceptional leadership and cross-functional collaboration skills
• Data- and results-driven with a bias toward testing, learning, and iteration

KPIs for Success

• Lead Volume (Qualified & Total)
• New Customer Conversion Rate (CVR)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)

This is a 1099 position.