Head of Marketing

*JOB-SPECIFIC COVER LETTER REQUIRED OR YOUR APPLICATION WILL NOT BE REVIEWED*

About Us: We are a transformative program for teens, combining outdoor adventure like surfing and skiing with project-based learning. We empower students to build independence, confidence, and critical life skills while helping them realize their full potential. Our mission is to help teens awaken their senses, activate their untapped potential, and ignite their passion for life, learning, and adventure.

Job Overview: We’re looking for a Marketing Manager who has a proven ability to deliver measurable results in customer acquisition. This person will be responsible for generating leads, converting prospects, and ultimately driving enrollment growth. The ideal candidate will have hands-on experience in building brands, executing high-performing marketing campaigns, and directly contributing to customer growth. If you're a strategic thinker with a track record of driving real results through content, campaigns, and digital marketing, we want to talk to you.

Responsibilities:

1. Drive customer acquisition: Develop and execute marketing strategies that lead directly to increased enrollments and inquiries from prospective families.
2. Create conversion-focused content: Develop compelling and authentic content (videos, social media posts, emails) that tells the story and speaks directly to parents' desires to see their teens grow, build confidence, and succeed.
3. Manage digital marketing efforts: Oversee paid media campaigns (Google Ads, Facebook Ads, etc.) and organic growth strategies, ensuring they are optimized for lead generation and measurable ROI.
4. Analyze and optimize performance: Regularly track and measure the effectiveness of marketing efforts using KPIs to ensure consistent, data-driven improvements that lead to increased customer acquisition.
5. Own the lead funnel: Manage and optimize the customer journey from initial awareness to conversion, ensuring smooth transitions and nurturing leads throughout the process.
6. Refine and iterate strategies: Continuously test and iterate on marketing tactics to improve performance and drive higher quality leads to the sales funnel.

What We’re Looking For:

1. Proven experience delivering tangible results in customer acquisition and revenue growth through marketing strategies.
2. A results-oriented mindset with the ability to track, measure, and optimize the performance of campaigns to consistently deliver more customers.
3. Experience in driving conversions through digital marketing efforts, including paid ads, social media, email marketing, and SEO.
4. A portfolio of successful campaigns that have driven real, measurable growth, with examples of how you’ve contributed to the acquisition of new customers (or program enrollees).
5. Ability to create content that speaks directly to parents, with a strong focus on storytelling that emphasizes transformation, growth, and independence for teens.
6. Expertise in lead generation strategies, understanding how to bring potential customers into the funnel and convert them into loyal enrollees.
7. A deep understanding of our target audience (parents of teens seeking transformative educational experiences) and how to engage them effectively through multiple channels.

What We’re Not Looking For:

1. Applicants who cannot demonstrate a clear track record of customer acquisition and revenue-driving campaigns.
2. Candidates without measurable experience in driving growth through digital marketing channels (e.g., paid ads, SEO, social media).
3. Those without a proven ability to create content that leads to real, quantifiable results in customer engagement and conversions.