Inbound Marketing Specialist - SEO & Content

WebStrategies is looking for a bright and motivated individual with a passion for the digital space.

About the Job

WebStrategies, Inc., a HubSpot Diamond Partner and voted one of the Best Places to Work in Virginia, is growing, and we want you to be a part of it! We're looking for a bright and motivated individual to contract with us (with the potential to join the team!) and create raving fans of our clients. If you're passionate about digital marketing and looking for real work life balance, keep reading. We think you'll like what you see.

What You'll Do

• Work directly with other WebStrategies team members to develop and execute clients’ SEO and Content Marketing campaigns
• Work directly with and support the WebStrategies internal Inbound Team

SEO tasks to include:

• SEO research and strategy development
• Competitor and SERP analysis & strategy
• Onsite SEO implementation
• Site structure/internal link audits
• Local SEO strategy and execution
• Keyword and content topic research
• Link building strategy and execution
• Technical site auditing
• Schema development and implementation
• Review management and acquisition
• CRO
• Building content plans for clients in a variety of industries
• Execute content optimization tactics to drive clients' rankings in the major search engines
• Write and edit content for static pages, blog posts, emails, and more (and/or work with writers to execute this)

Who You Are

• Someone who has 3-4 years of hands-on experience with SEO and content marketing and enjoys keeping up with trends in the industry
• Someone who thrives on the written word and how to make it accomplish a strategic goal
• Someone who loves finding ways to grab an audience's attention through content
• Someone who has high empathy and can understand deeply customer needs and experiences and speak to those needs through content and UX
• Someone who loves keeping up with ever-changing SERPs and finding opportunities for our clients to reach buyers
• Someone who gets a thrill seeing SEO changes impact traffic, impressions, conversions and other metrics
• Someone who understands how to use data to find insights and create an effective strategy
• Someone who wants to grow their knowledge and experience in SEO and content marketing
• Someone who is curious and likes finding creative ways to solve problems

Qualifications

• 3-4 years hands-on experience creating and implementing SEO and content marketing strategies
• Hands-on experience with Google Analytics or other web analytics platform
• Hands-on experience with SEO tools such as Screaming Frog, Semrush, Ahrefs, SkyFu, Moz, and Searchmetrics.
• Hands-on experience writing content for all stages of the buyer’s journey or working with/managing writers
• Ability to analyze data to drive recommendations and decisions
• Creative, forward-thinking self-starter with an attention to detail and drive to produce consistent and quality work
• Superior written and verbal communications skills, coupled with highly developed interpersonal skills
• High EQ (emotional intelligence)
• Highly organized with excellent time management skills
• Bonus skills you should share with us:
• Experience implementing site schema
• JS, HTML, CSS, other coding experience/fluency
• Experience with review acquisition campaigns
• Experience with link building outreach and acquisition
• Experience with video and/or Youtube SEO
• Experience with Local Businesses/Google Business Profile (GMB)
• Experience working with B2B
• Must be based in the United States

Compensation

$35-$45/hour commensurate with experience

This role is contract to hire!