Inbound Marketing Specialist

WebStrategies is looking for a bright and motivated individual with a passion for the digital space.

About the Job

WebStrategies, Inc. is a HubSpot Diamond Partner and has repeatedly been voted one of the Best Places to Work in Virginia. Our company is growing, and we want you to be a part of it! If you're passionate about SEO and content marketing and looking for real work-life balance (100% remote AND embracing the four-day workweek!), keep reading. We think you'll like what you see.

What You'll Do

1. Create raving fans by cultivating meaningful relationships with clients and team members.
2. Develop, execute, and analyze clients’ SEO and content marketing campaigns.
3. Collaborate with the WebStrategies internal Inbound Team through asynchronous and synchronous communication.
4. Develop and maintain deliverables and processes to generate results for our clients.
5. Bring innovative ideas to the team and clients.
6. Execute SEO and content tasks, including:
7. SEO & content research and strategy development
8. Competitor and SERP analysis
9. Onsite SEO implementation
10. Site structure/internal link audits
11. Local SEO strategy and execution
12. Keyword and content topic research
13. Link building strategy and execution
14. Technical site auditing
15. Schema development and implementation
16. Review management and acquisition
17. CRO setup, analysis, and testing
18. Building and optimizing content plans for various industries, with a bonus for financial industry or B2B (industrial services/manufacturing) knowledge
19. Writing and editing content for web pages, blog posts, emails, and more (or collaborating with writers to execute this)
20. Travel at least twice annually for our in-person retreats (currently in Richmond, VA).

You Are Someone Who…

1. Works well independently and thrives in a team environment.
2. Has hands-on experience with SEO and content marketing and enjoys keeping up with industry trends.
3. Has high empathy and can deeply understand customer needs and experiences, translating them into content and UX.
4. Loves analyzing SERPs and identifying opportunities to improve client visibility.
5. Gets excited by increasing traffic, rankings, and leads for clients.
6. Understands how to use data to inform strategy and decision-making.
7. Thrives on capturing audience attention through compelling content.
8. Is curious, creative, and eager to grow in SEO and content marketing.
9. Has an interest in AI and the future of SEO and content marketing.

Who You'll Work With

1. A digitally-obsessed team where you’ll learn from top professionals in online marketing.
2. A positive, healthy company culture built on our core values: Growth, Empathy, Essentialism, Accountability, and Right (GEEAR).
3. A growing agency, repeatedly recognized as one of the Best Places to Work in Virginia.
4. A Google Partner and HubSpot Diamond Partner.

Setting You Up for Success As an employee-first organization, we want to ensure our team members are set up for success. When you win, everyone wins. We offer:

1. Four-Day Workweek to support wellness, productivity, and work-life balance.
2. Fully Remote Work with an optional co-working membership reimbursement.
3. Comprehensive Benefits including group health, dental, vision, and life insurance.
4. 401k Savings Plan with employer match.
5. Student Loan Assistance Plan with direct contributions to your loan principal.
6. $2,000 Computer and Home Office Allowance to create your ideal workspace and support your technology needs.
7. $500 Annual Education Stipend for continued learning.
8. Unlimited Paid Time Off to support work-life balance.
9. Training & Certification in the latest inbound and digital marketing methods.
10. Clear Career Growth Path with increased responsibilities and compensation over time.

Qualifications

1. 2-4 years of hands-on experience in SEO and content marketing strategy execution.
2. Experience with Google Analytics or other web analytics platforms.
3. Proficiency in SEO tools such as Screaming Frog, SEMRush, Ahrefs, SkyFu, Moz, and Searchmetrics.
4. Experience writing content for all stages of the buyer’s journey or managing writers.
5. Ability to analyze data to drive recommendations and decisions.
6. Strong written and verbal communication skills with highly developed interpersonal skills.
7. High EQ (emotional intelligence) and strong organizational skills.
8. Bonus skills:
9. Experience implementing site schema.
10. Knowledge of JS, HTML, CSS, or other coding languages.
11. Experience with review acquisition campaigns.
12. Experience with link-building outreach and acquisition.
13. Experience with video and/or YouTube SEO.
14. Experience with Local SEO and Google Business Profile.
15. Experience working with B2B or financial industries.
16. Experience with HubSpot.
17. Must be based in the United States.

What's the WebStrategies Culture Like?

As a 'people first' organization, culture is extremely important to us. We protect it at all costs to ensure a positive and supportive work environment. Our culture is built on our GEEAR values—Growth, Essentialism, Empathy, Accountability, and Right—fostering a team that values personal and professional development, accountability, and ethical decision-making.

Our compassionate, team-oriented culture means we don’t tolerate negative behaviors that impact employee experience. That’s why our employees rave about our culture (and we think you will, too)!

Compensation

1. Base Salary: $60,000 - $65,000/year
2. Additional Bonus Opportunities: $5,600 - $9,000/year
3. Total Earning Potential: $65,600 - $74,000/year

A Little More About Us…

At WebStrategies, we believe in fostering personal accountability and investing in our team. We want to help you succeed and grow. We're committed to a diverse and inclusive workplace and equal opportunity. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected status.