Influencer and Social Media Manager

About Us

Dr. Noze Best is an early-stage consumer medical device company bringing hospital-grade efficiency and safety to home nurseries with innovative healthcare products that support a healthier, happier respiratory system for your baby. As we continue to grow, we’re looking for a dynamic and creative Influencer & Social Media Manager to build and amplify our brand presence across digital platforms.

Role Overview

We are seeking a passionate and results-driven Influencer & Social Media Manager to lead our brand's social media strategy and influencer collaborations. You will play a key role in shaping our digital voice, driving engagement, and building a loyal community of parents, caregivers, and healthcare professionals.

Responsibilities

Influencer Marketing:

• Identify, connect, and build relationships with influencers, parent bloggers, and healthcare professionals in the baby and parenting space.
• Develop and execute influencer partnerships, from micro-influencers to larger scale creators, ensuring authentic and engaging content.
• Negotiate contracts, track deliverables, and measure the impact of influencer campaigns.

Social Media Management:

• Create and execute a strategic social media plan across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
• Develop engaging, informative, and shareable content (posts, videos, stories, reels, and live sessions) that educates and resonates with our audience.
• Manage community engagement by responding to comments, DMs, and customer inquiries.
• Collaborate with internal teams to align social media content with marketing campaigns, product launches, and brand messaging.

Content Creation & Performance Tracking:

• Work with graphic designers, videographers, and content creators to produce high-quality visual content.
• Monitor trends in parenting, infant health, and digital marketing to keep our content fresh and relevant.
• Track and analyze key performance metrics (engagement, reach, conversions) and optimize strategies based on data insights.
• Align with paid media team on UGC briefing, sourcing and development to support paid acquisition via social channels.

Qualifications & Skills

• 2-4 years of experience in influencer marketing, social media management, or digital marketing, preferably in the baby, parenting, or health/wellness industry.
• Strong knowledge of social media platforms, trends, and analytics tools.
• Excellent written and verbal communication skills with a knack for storytelling.
• Experience in influencer outreach, contract negotiation, and campaign execution.
• Ability to multitask, work independently, and adapt in a fast-paced startup environment.
• Passion for baby health and wellness, with a deep understanding of parent communities.
• Basic design skills (Canva, Adobe Suite) and video editing experience are a plus.

Benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental and vision insurance.
• Retirement savings plan with company match.
• Generous paid time off and holidays.
• Opportunities for professional development and growth.
• A supportive and dynamic work environment.

Dr. Noze Best is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Our Values:

Perseverance

• See things to completion regardless of hurdles/setbacks
• Ask for support when you need it
• Embrace challenges

Be Curious & Creative

• Challenge the status quo and take calculated risks
• Be unafraid to work outside of your comfort zone
• Strive to continuously build new knowledge and skills

Adaptability

• Be flexible - embrace change
• No job is above or below you
• Always look for ways we can be better and help each other
• Adjust to changing situations and overcome obstacles

Communication

• Over-communicating is better than under-communicating - close the loop
• Keep others adequately informed - trust your teammates
• Express ideas thoroughly and thoughtfully

Take Ownership & Initiative

• Blame no one, own your mistakes
• Embrace continuous improvement of self, others, and processes
• Recognize and seize opportunities

Customer-First Mindset

• Put yourself in the customer's shoes (day one mindset)
• Assume the customer has had a bad day - how can you make it better?
• Golden Rule - treat customers how you'd want to be treated