Integrated Campaigns Manager

Our Customer is a leading global collaboration platform that's transforming the way people work together, from the smallest business to the largest enterprise. With more than 500 million registered users across more than 180 countries, their mission is to unleash the world’s creative energy by designing a more enlightened way of working. Headquartered in San Francisco, CA, they have more than 12 offices around the world.

We are seeking an Integrated Campaigns Manager on a contract basis to support their business needs. This role is 100% remote.

In this role, you will drive multiple integrated campaigns, based on focused customer personas, that support marketing’s objectives, primarily focused on acquisition and expansion. The candidate must be proficient in gathering and analyzing customer data and comfortable providing recommendations on how to optimize campaigns to help meet quarterly and annual targets. The candidate will also spearhead the weekly operating rhythm to ensure cross-functional partners and channel owners are executing according to the plan, driving resolution to key blockers, and pacing well against the targets.

What You'll Do:

• Define, activate, and optimize integrated campaign(s) that are aligned with GTM strategy and Marketing’s objectives
• In partnership with PMM, Growth, PM, and channel owners, provide recommendations for resource/investments allocations to create and capture demand against target audiences and help maximize marketing ROI
• Align with cross-functional partners and channel owners to prioritize criteria for experimentation, spanning from message testing to channel mix
• Have a keen understanding of how products come together to address customer needs
• Understand the target audiences, their motivations, and perceptions ensuring messaging and creative assets are optimized to best communicate customer needs
• Produce the quarter campaign calendar that summarizes key tentpole moments (ex: launch), channels of activation, and marquee assets in market
• In partnership with content strategy and operations, create the bill of materials for each associated integrated campaign (aka campaign-in-box) to support activation for channel owners, sales outreach, and partner enablement
• Coordinate cross-functional teams to work towards common revenue targets
• Act as the single-threaded owner to identify and take action on risks and opportunity when integrated campaigns are falling short of, or exceeding, quarterly and annual goals and/or shifts in strategic priorities
• Effectively and consistently socialize integrated campaign plans, status and results with stakeholders at all levels across the organization along with wins and areas of opportunity on a weekly, monthly, and quarterly cadence
• Drive executive approvals to get integrated campaigns into market
• Ensure product launches are woven into integrated campaigns, particularly pre- and postlaunch amplification

• 4+ years of experience in campaign/integrated marketing roles
• Experience in building coordinated marketing programs that are measured against defined key business outcomes and successfully move audiences throughout the customer journey
• Demonstrated ability in using data to drive business outcomes
• Proven track record of working cross-functionally with internal and external teams
• Ability to prioritize and work independently in an ambiguous environment
• Strong communications, both written and verbal
• Ability to navigate matrix situations and represent the team with integrity, professionalism, and self-sufficiency
• Experience in reaching individual and business audiences, with a preference towards the SMB and Mid-Market segments
• Operational discipline to lead cross-functional interlock
• Strong business acumen to assess foundation of GTM strategy, quality of messaging, and data analytics for decision-making

• Experience working within a SaaS company
• Experience presenting campaign updates to executive leadership
• Experience or partnership with content strategy, planning, and ops

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)
Health Benefits: Medical, Dental, Vision, 401k, FSA, Commuter Benefit Program

Please note: In order to to create a safe, productive work environment, our client is requiring all contractors who plan to be onsite to be fully vaccinated according to the CDC guidelines. At the point of offer, contractors will be required to attest their vaccination status.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.