Integrated Marketing Manager – Merchant Engagement

Our Customer is a technology company that connects people with the best of their neighborhoods across the US, Canada, Australia, Japan, and Germany. They enable local businesses to meet consumers’ needs of ease and convenience, and, in turn, generate new ways for people to earn, work, and live. By building the last-mile logistics infrastructure for local commerce, they’re fulfilling our mission to grow and empower local economies.

Our Customer is seeking an Integrated Marketing Manager on a contract basis to support their business needs. This role is 100% remote.

Responsibilities:

• Plan and execute non-paid marketing strategies to drive merchant acquisition for the New Verticals Marketplace business
• Own the Shopify partner marketing workstream, including email retargeting campaigns, App Store optimization, and co-marketing initiatives
• Develop content and messaging for SMB retail audiences, including case studies, merchant testimonials, and blog content
• Build and manage content syndication and trade media placements
• Develop a paid creative testing roadmap in partnership with paid media and creative agency teams
• Manage SEO and content agency workstreams, ensuring deliverable quality and timeline adherence
• Coordinate cross-functional marketing initiatives with Paid Media, CRM, Brand, and external agency partners
• Ensure marketing campaigns are integrated, sequenced appropriately, and provide a consistent merchant experience
• Develop, plan, and execute partner marketing, content marketing, SEO, agency management, and campaign initiatives

Skills and Qualifications:

• 4-6 years of experience in B2B marketing, SMB marketing, content marketing, or integrated marketing
• Experience managing partner marketing and content marketing initiatives from strategy through execution
• Experience writing creative briefs and managing agency and creative partners
• Experience with the Shopify merchant ecosystem or SMB e-commerce platforms
• Strong copywriting and messaging skills for SMB audiences
• Experience managing multiple projects and competing priorities simultaneously
• Experience with SEO, AEO, and landing page optimization
• Experience managing SEO agencies and evaluating optimization strategies
• Strong organizational, project management, and cross-functional collaboration skills
• Ability to thrive in a fast-paced environment with minimal supervision
• Strong bias for action and execution

Preferred Qualifications:

• Experience in a high-growth technology or marketplace company
• Experience working with SMB retail, restaurant, or local business audiences

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of the waiting period for eligible engagements)

Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.