Lifecycle Marketing Manager, Business-to-Business

***The salary range for this position is $47 - $54 per hour.***

***Please note, that all applicants applying for US job openings must be legally authorized to work in the United States.***

Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing, loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly-owned online bank subsidiary.

We are seeking a Lifecycle Marketing Manager, Business-to-Business on a contract basis to help our Customer execute provider engagement marketing campaigns across all health and wellness industry segments. This role is fast-paced and will manage multi-channel marketing campaigns to drive growth, including direct mail, email, and digital. This role is 100% remote.

What You’ll Do:

• Manage and execute B2B and B2B2C multi-channel marketing campaigns including email, direct mail, digital channels, and marketing collateral
• Segmentation and prioritization of target audiences
• Partner with industry marketing teams to identify and execute marketing opportunities
• Collaborate and work cross-functionally with internal teams and external agencies/vendors to execute campaigns
• Partner with analytics teams to measure impact, and leverage data to drive future campaigns
• Coordinate projects from start to finish through Workfront and secure approvals from legal and compliance
• Executive-level presentation development and delivery
• Manage budget including forecasting and tracking

Must Haves:

• Minimum of 4 years of Marketing experience that includes innovating and executing multi-channel marketing campaigns including email, direct mail, and digital channels
• Workfront experience
• Experience with routing projects through legal and compliance
• Experience with Coupa or equivalent budgeting tool
• Demonstrated experience in basic business-to-business (B2B) marketing, including content creation
• Experience managing creative agencies
• Experience with and strong working knowledge of multi-channel marketing campaigns
• Ability to translate data insights into actionable recommendations and programs
• Curious, flexible, high energy, self-starter with an emphasis on action
• Attention to detail is critical
• Ability to work in a fast-paced, complex, environment and manage multiple projects
• Demonstrated ability to work under pressure in a deadline-driven environment with minimal supervision
• Collaborative team player with the ability to influence across all levels of the organization
• Executive verbal and written communication and presentation skills

Education:

• Bachelor’s Degree or in lieu of degree, high school diploma/GED, and 5+ years of Marketing experience

Hours & Location:

• M-F, 40 hours/week. This role will be 100% remote.

Perks are available through our 3rd Party Employer of Record (Available upon completion of the waiting period for eligible engagements)

Health Benefits: Medical, Dental, Vision, Life (including spouse & child), 401k, STD/LTD, AD&D, and Commuter Benefits program.