Lifecycle Marketing Program Manager (100% Remote)

Our Customer is an American financial services and digital payments company based in San Francisco, California. They’re working to help their diverse audiences — sellers, individuals, artists, fans, developers, and all the people in between — overcome barriers to access the economy.

We are seeking a highly motivated Lifecycle Marketing Program Manager on a contract basis to support our Customer's business needs. This role is 100% remote.

Responsibilities:

• Serve as the operational backbone of the lifecycle marketing function while supporting hands-on campaign strategy and execution
• Develop comprehensive campaign briefs and strategic recommendations for lifecycle initiatives across business priorities
• Translate stakeholder objectives into actionable lifecycle marketing plans
• Support development and execution of lifecycle campaigns across email, in-app, SMS, and push channels
• Partner with cross-functional teams to guide campaign creation from ideation through execution, advising on audience strategy, messaging, and channel selection
• Educate cross-functional partners on lifecycle marketing capabilities and best practices
• Analyze campaign performance metrics and provide optimization recommendations in partnership with data and analytics teams
• Provide hands-on support for campaign audits, QA testing, and optimization initiatives
• Support quarterly planning and roadmap alignment with cross-functional stakeholders
• Create and maintain process documentation, standard operating procedures, and workflow improvements
• Identify opportunities to leverage AI-powered tools to improve operational efficiency and creative output
• Manage ad-hoc campaigns and operational requests with clear prioritization and smooth handoffs
• Maintain comprehensive campaign calendars, coordinate timelines across lifecycle touchpoints, and flag conflicts proactively
• Strengthen cross-functional stakeholder management to ensure operational clarity and executional excellence

Skills/Qualifications

• Bachelor’s degree in Business Administration, Operations Management, Marketing, or equivalent professional experience
• 4-6+ years of experience in lifecycle marketing, marketing operations, or program management
• Experience balancing operational excellence with hands-on campaign execution
• Strong project coordination skills with the ability to manage multiple complex initiatives simultaneously
• Campaign development experience, including brief writing, stakeholder collaboration, and end-to-end execution
• Strong stakeholder management skills in cross-functional, matrixed environments
• Excellent written and verbal communication skills with the ability to create clear documentation and compelling briefs
• Flexible, hands-on approach with willingness to support both operational and executional needs
• Experience managing campaign calendars and resources in high-volume marketing environments
• Strong attention to detail with a systematic approach to workflow optimization
• Ability to balance operational rigor with creative problem-solving

Preferred Qualifications

• Experience using AI-powered tools to enhance marketing operations or campaign development

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Benefits: Medical, Dental, and 401k (no match)

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.