Manager, CRM & Acquisition
Manager, CRM & Acquisition
Our Client - Retail company
- Boston, MA
Job description
Our Customer’s mission is to create groundbreaking sport innovations, by making their products more sustainable, building a creative and diverse global team, and making a positive impact in communities where we live and work. Their purpose is to bring inspiration and innovation to unite the world through sport to create a healthy planet, active communities, and an equal playing field for all.
We are seeking a Manager, CRM & Acquisition on a contract basis to support our customer's ongoing business needs. This role is a hybrid setup with 1 day remote and 4 days onsite in Boston, MA.
WHO WE ARE LOOKING FOR
Were looking for a Manager, CRM & Acquisition to build omni-channel consumer journeys that drive key purchase behaviors, while deepening the company's relationship with the consumers. The ideal candidate must have a passion for putting the consumer at the center of everything you do. You are comfortable working in an ambiguous, fast-paced environment and engaging with a broad spectrum of partners. You're equally excited about digging into consumer data as well as going through design reviews, and have a proven history of working across technical and creative teams to design exceptional experiences that drive business outcomes.
WHAT YOU WILL WORK ON
- If this is you, you'll be responsible for leading seasonal planning for marketing emails and SMS, plus acquisition campaigns and retention programs across owned platforms and marketing channels - both online and in-store - inclusive of planning, campaign development & execution, reporting, and ongoing optimization
- Cross-functional GTM planning: partner closely with site merchandising and digital brand partners on seasonal GTM plans, with a sharp POV on priority audiences and consumer segments
- Orchestrate cross-channel journeys: create and optimize cross-channel journeys to deliver the right message to the right consumer at the right time - across digital and in-store touchpoints
- Campaign Planning and Execution: Develop, execute, and optimize targeted marketing strategies across the funnel - inclusive of triggered, targeted, and broad-based campaigns
- Operational Excellence: Be as comfortable executing email and SMS operations as you are in strategic direction. They are and incredibly visible channel to the consumer and for the brand, they strive for operational excellence in day to day
You will officially report to the NA Site Experience + GTM direction (interim), with a direct day to day manager of the Senior Manager of CRM + Retention. You will work extremely closely with digital marketing, site merchandising, analytics, and digital product teams-as well as multiple 3rd party vendors and agencies.
WHAT YOU BRING
- 3-5 years of experience in CRM, lifecycle marketing, retention strategies, or similar role
- History of success launching and managing consumer programs to that drive long term value as well as short term financial outcomes.
- Data-driven, with experience working closely with analytical teams to build testing roadmaps and learning agendas
- Ability to synthesize data and insights into clear consumer segmentation strategies and roadmaps
- Comfortable working in a fast-paced, cross-functional environment and managing through ambiguity and competing priorities
- Experience working with cross-functional teams to optimize existing processes and drive new consumer-centric processes
- Strong familiarity with CRM technical capabilities - have worked with CDP and audience targeting tools, campaign management platforms (i.e. Salesforce, Marketo, or equivalent)
- History of success managing and driving accountability with agencies and 3rd party partners
Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)
Health Benefits: Medical, Dental, Vision, Life (including spouse & child), 401k, STD/LTD, AD&D, and Commuter Benefits program.
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have U.S. residency at the time of application.
If you are a person with a disability needing assistance with the application, or at any point in the hiring process, please contact us at support@themomproject.com.