Manager, Retention Marketing

Our Customer is an American worldwide clothing and accessories retailer, founded in 1969. Over the last 50 years, the company has grown from a single store to a global fashion business with seven brands. Their clothes are available in 90 countries worldwide through over 3,100 company-operated stores, almost 400 franchise stores, and e-commerce sites and is still growing.

We are seeking a Retention Marketing Manager on a contract basis to support their business needs. This role is 100% remote.

What You'll Do:

• Email Program Support
  • Conduct competitive research on email programs, bringing new ideas to the table to test and staying on top of current trends and new functionality
  • Brief and kick off updates to evergreen Email campaigns, working with Design and Copy and managing feedback and updates throughout the Creative Review process
  • Partner with Production to QA Email campaigns
  • Assist with Email channel reporting, especially around high-visibility promotional events
  • Gather and share out campaign performance with business partners to implement learnings, including helping pull together insights and future opportunities
  • Support ad hoc projects as needed, attending meetings and owning timelines and deliverables
• Loyalty Marketing Optimization
  • Brief and kick off creative changes to the Loyalty Program, working with Central Email, Loyalty and Legal teams
  • Support monthly TBs with Loyalty team to ensure up to date on program updates and upcoming loyalty initiatives
  • Complete competitive research and stay up to-date on competitors loyalty programs and their various offers and messaging
• Testing and Promotions
  • Brief and kick off promo creative for email, managing feedback and updates
  • Partner with Customer Data + Analytics, Central Email and Production teams to calendar Email promo placements, tests and targeted campaigns
  • Assist with Email channel reporting and share out results with business partners

Qualifications:

• Background in email marketing preferred
• Highly organized, self-motivated, growth-oriented, and eager to learn and jump in as needed
• Must be adept in strategic thinking with a passion for innovation and creative problem-solving
• History of creating effective cross-functional partnerships with a wide variety of teams
• Ability to work in fast-paced environment, deal with ambiguity, and prioritize multiple projects

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Health Benefits: Medical, Dental, Vision, 401k, FSA, Commuter Benefit Program

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.