Manager, User Acquisition (Hybrid - San Francisco, CA)

Our customer is a leading global media and entertainment company that creates and distributes a large portfolio of content and brands across television, film, and streaming and is available in over 200 countries and territories and over 45 languages. Headquartered in New York, NY with more than 30 office locations in the United States.

We are seeking a User Acquisition Manager on a contract basis n to serve on the User Acquisition team, and build capabilities across a specific set of UA channels.

This role reports into the Director, User Acquisition based in San Francisco, CA (3 days onsite, 2 days remote/week).

Responsibilities:

• UA Optimization: Manage the day-to-day operations across Applovin, Moloco, Liftoff, IronSource, Unity Ads, and others, following data in order to invest budgets with the maximum return on ad spend (ROAS) and scale
• Competitive Benchmarking: Keep a pulse on direct and indirect competitors’ user acquisition strategies and ad creative. Inform our team of the market trends on these channels to keep at the cutting edge of where the market is going
• Channel Leadership: Dig in to deeply understand the algorithms for the UA channels in your portfolio. Drive strategy, negotiate terms, and engage with external partners to gain access to alpha and beta tests
• Aligned Execution: Work closely with colleagues in analytics, product marketing, and creative services to ensure alignment in execution on test measurement and audience messaging
• Reporting: Report internally on performance at all dimensions for specific marketing channel and game combinations, exposing the trends and opportunities based on data-driven insights

Qualifications

• College degree related to Business / Marketing / Data Analysis
• Experience with data visualization tools like Looker, Tableau
• Experience with Performance Marketing channels like Moloco, Applovin, Liftoff, IronSource, UnityAds, etc. required
• Strong interest in mobile free-to-play business model, understanding of player LTV, ARPU curves, and relationship with CPI
• Strong proficiency in Microsoft Excel, Word, & PowerPoint, and/or Google Suite
• Highly effective analytical, verbal, and written communication skills

Preferred:

• SQL, AI Machine Learning, any kind of analytical skillset
• Looker experience, Sheets experience, and building dashboards.
• Experience in the gaming and entertainment industry
• Video Game interest

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.