Marketing Analyst

***The salary range for this position is $55.41 - $59.79 per hour.***

***Please note, that all applicants applying for US job openings must be legally authorized to work in the United States.***

Our Customer is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best. A top cloud company with 200 million users worldwide, they help businesses of all sizes and in all industries to operate profitably, adapt continuously, and achieve their purpose. Their machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. Their end-to-end suite of applications and services enables our customers to operate profitably, adapt continuously, and make a difference.

We are seeking a Marketing Analyst on a contract basis to support our Customer’s business needs. This role is 100% remote.

What You’ll do:

• Cross Channel Strategy Lead: Organic Channels
  • Partner with stakeholders within Corporate Marketing to identify and clearly define business requirements relating to owned channels (Including Web, chat, SEO, email, etc)
  • Main POC for the business in determining requirements that align with the overall business strategy in relation to Owned Channels such as; Web, Digital Experiences, Try-To-Buy, etc.
  • Building the business requirements for Owned channel lead initiatives in collaboration with the Digital Experience teams and relevant business owners
• Core focuses for 2024 include:
  • Enhancements of Progressive Registration (Personalisation, Experience, Enrichment Strategies);
  • Optimization of Registration Strategy across initiatives such as/but not limited to company's Events;
  • Marketing Preference Centre Enhancements;
  • Form Data Validation Methods;
  • BOT Preventatives;
  • Digital Presence Integration and Governance (E.g. Microsites, Other company's Digital Properties);
  • Content Management System and Tool alignment (E.g. AEM Cloud, Digital Asset Management, Tagging and Metadata Repositories (Semaphore);
  • Optimization and enhancement of Contact to Qualification Experience from the Web (UX, Routing, Qualification, Automated Experiences);
  • Web and Nurture Experience Alignment (Form and Landing Experiences, Campaign Page Experiences, Enrichment Capabilities for non-authenticated);
  • Data Attribute Evaluations and recommendations (Web Form Structures – Contact Profiles Definitions, Optimised Experiences)
  • Try-to-Buy Experiences (Demos, Trials, Payg and Free Tier)
  • Legal Alignment and Recommendations;
  • Cookie Optimisation Strategies;
• Special Project: Cross Border Data Transfer - Compliant Strategy (Short, Mid, Long)
  • For all of the above, strong and continuous alignment with the Marketo and MarTech Teams to ensure requirements and approaches are viable and align with processes such as; Scoring, Routing, Nurture, other requirements/consideration
  • Project and Program Management tasks in relation to delivering business requirements
  • Business Enablement responsibility includes: Defining material, and delivery of enablement to relevant stakeholders across multiple platforms/formats. All in collaboration with relevant business audience leads
  • Strong collaboration with IES (IT) in relation to defining requirements and direction, and final delivery acceptance criteria through to production go-live rollout
  • Business Acceptance Testing (BAT) lead for all new tech enhancements/additions related to owned channels
  • Work cross-functionally with the Digital Experience Team, Product Relevant Teams, Data Management Teams, MAPS & Marketo Team, Campaign Services Team, Regional Hubs, and Integrated Demand Team on the technical and data strategy for owned channels
  • Define best practices and align the company to industry standards for process and marketing technology associated with owned channels
  • Work on ensuring data coming from owned channels to Marketo is clean, clear, and actionable data to be leveraged to trigger nurture, scoring, and routing
  • Lead special projects aimed at optimizing engagement rates across Owned Channels
  • Consider the efficiency and effectiveness of data processes to ensure downstream processes are fully aligned for optimization
  • Responsible in ensuring Analysis (with support from Analytics and Optimization Teams), is aligned upon any new/optimized initiatives to ensure impacts are evaluated
  • Work hand-in-hand with the Paid Channel Lead and the Cohesive Strategy Lead on the team to ensure a unified omnichannel strategy

Must Haves:

• Minimum 5 years of B2B or B2C digital, high-tech marketing experience
• Strong written and verbal communication skills
• Fluent English – other languages a plus
• Marketo experience
• CMS/Web Platform Experience is desirable but not a necessity
• Understanding/Knowledge of Martech Architecture
• Strong collaboration skills
• Experience in B2B marketing
• Experience with data science/data-driven audience creation
• Experience with a Data Management Platform
• Experience with a Marketing Automation Platform

Education:

• Bachelor’s degree or equivalent required

Hours & Location:

• M-F, 40 hours/week. This role will be 100% remote.

Please Note: In order to create a safe, productive work environment, our client is requiring all contractors who plan to be onsite to be fully vaccinated according to the CDC guidelines. Prior to coming into our offices, contractors will be required to attest that they are fully vaccinated.

Perks are available through our 3rd Party Employer of Record (Available upon completion of the waiting period for eligible engagements)

Health Benefits: Medical, Dental, Vision, Life (including spouse & child), 401k, STD/LTD, AD&D, and Commuter Benefits program.