Marketing Analyst

Our Customer is a technology company that connects people with the best of their neighborhoods across the US, Canada, Australia, Japan, and Germany. They enable local businesses to meet consumers’ needs of ease and convenience, and, in turn, generate new ways for people to earn, work, and live. By building the last-mile logistics infrastructure for local commerce, they’re fulfilling our mission to grow and empower local economies.

We are seeking a Marketing Analyst on a contract basis to help support our Customer’s business needs. This role is 100% remote.

This role will support the US Local Markets growth initiatives by executing marketing campaigns on owned channels, such as email, push, and in-app banners in collaboration with the Strategy & Operations, Merchant account relationship managers, Analytics, and Product teams. The candidate should be a solutions-oriented team player who has strong attention to detail and willingness to be flexible on an accelerated business unit.


Responsibilities:

• Own CRM strategy for all U.S. Local Markets consumer experiments and campaigns, determining channels and send cadence
• Create the strategy and framework for the rapid testing in CRM channels
• Manage end-to-end development and execution of email, push, and in-app campaigns
• Manage creative briefs end to end, from requesting campaigns assets needed to reviewing copy and design to launching campaigns
• Pull lists from Snowflake using SQL and upload audiences to marketing platforms
• Responsible for tracking initiatives, reporting progress out to team proactively and identifying next steps from campaign learnings, as well as understanding campaign performance against current benchmarks
• Optimize engagement metrics through A/B testing and/or applying CRM team insights, and investigate performance inconsistencies to ensure campaigns have optimal scale and effectiveness
• Establish a strong working relationship with cross functional stakeholders in Strategy & Operations, Merchant account relationship managers, Analytics, and Product teams
• Stay current on marketing best practices in email and push notifications, CRM operations, and best practices within Cx Retention team sharing learnings and insights regularly

Qualifications:

• Bachelor’s degree or equivalent experience; Master’s degree a plus
• 4+ years experience in customer retention marketing, customer engagement, or CRM operations
• Results-oriented with an exceptional track record of developing profitable retention programs and exceeding performance targets
• Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and consensus on initiatives
• Passion for customer experience and increasing the value of customers
• Ability to be nimble and make strategic pivots to support business goals
• Ability to translate value propositions and messaging framework into channel-specific copy, with mindfulness of customer lifecycle and channel limitations
• Strong analytical skills; able to create data-driven marketing strategies and campaigns end to end
• Strong stakeholder management and interpersonal skills
• Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope) are nice-to-haves
• Spanish language fluency is a plus

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Please Note: In order to create a safe, productive work environment, our client is requiring all contractors to be fully vaccinated according to the CDC guidelines. Prior to coming into our offices, contractors will be required to attest that they are fully vaccinated.

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)
Benefits: Medical, Dental, and 401k (no match)

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.