Marketing Director

Job Description: Our Client is seeking qualified candidates for a part-time marketing director position. The opportunity is ideal for professionals with relevant experience in B2B (professional services) marketing who want to be part of a collaborative, entrepreneurial team. The Marketing Director will take a leading role in managing Our Client’s marketing efforts, setting strategic direction and driving Our Client’s brand awareness. The Marketing Director will work closely with Our Client’s Partners and Vice President of Business Development, as well as manage outside service providers.

Qualifications: We seek candidates who can hit the ground running and quickly contribute with relevant work experience. Candidates should possess strong written and verbal communication skills, demonstrated familiarity with social marketing and CRM systems, excellent interpersonal skills, and the desire to be part of an entrepreneurial organization. The ability to build relationships with the firm’s third-party marketing resources will be an important element of the successful candidate’s profile. This is a great opportunity for someone looking to gain experience in the private equity industry while maintaining a flexible work schedule. Previous experience in professional services marketing is preferred.

Key Responsibilities:

· Help develop and maintain the firm's brand identity, ensuring consistency across all marketing materials and communications;

· Plan, draft and manage regular outbound marketing messages, including email blasts;

· Manage the firm’s digital marketing efforts, including LinkedIn account and PPC campaign;

· Prepare press releases for firm and portfolio announcements, working with firm principals and portfolio company executives;

· Assist with the Our Client's Salesforce CRM platform and coordinate the tracking of relevant information;

· Track and analyze marketing campaign performance metrics and provide regular reports to the Partners;

· Collaborate with external vendors and agencies to ensure timely delivery of marketing materials and services;

· Maintain and update the firm’s website and marketing collateral; and

· Brainstorm and develop content for marketing strategies to reach business owners, intermediaries and the firm’s investors

Other Potential Responsibilities:

· Assist in preparing regular LP communication schedule, manage updates and annual reports

· Support fundraising deck creation and investor communications

· Help manage investor portal and CRM data for LPs

· Help coordinate annual CEO & CFO summit and logistics

· Coordinate Annual General Meeting (AGM) materials and logistics

· Create case studies showcasing portfolio company success stories

· Coordinate exit announcements and value creation narratives

· Support portfolio company marketing initiatives when needed

· Ghost-write articles and thought leadership pieces for Partners

· Coordinate speaking opportunities at industry conferences

Key Requirements:

· Prior experience in marketing, preferably within the financial services or private equity industry;

· Excellent interpersonal and communication skills and a positive attitude;

· Proficiency in Salesforce CRM, Adobe Creative Suite, Microsoft Office, Google Analytics (and related products) and experience with email marketing (Pardot) and social media platforms;

· Basic understanding of SEO principles and digital marketing best practices.

· Attentive to detail, proactive, organized, and able to work both independently and as part of a team; and

· Flexibility to work part-time hours with the expectation of around 10 - 20 hours/week; expectation is the role is primarily performed remotely.

About Our Client

Our Client is a Chicago-based private equity firm focused exclusively on partnering with entrepreneurial management teams in high potential companies. Our Client has completed more than 170 acquisitions, including more than 55 platform companies. We take a hands-on, partnership-oriented approach to working with our management teams and helping them accelerate growth.

*Compensation is based on experience