Marketing Manager (Media)

Our Customer is a business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. They are laser-focused on their customers, live and breathe innovation, and champion those who dare to dream. Their Mission is powering prosperity around the world. They do it by attracting the world’s top talent, bringing vital partners into their global platform, and leaving the world a better place through exceptional corporate citizenship.

We are seeking a Marketing Manager (Media) on a contract basis to support our Customer’s business needs. This role is hybrid onsite in San Diego, CA or the Mountain View, CA offices. Manager will consider 100% remote for highly skilled media buying/media strategy experience.

This role will focus on bringing traditional/non-traditional media and big creative ideas together to drive greater reach and impact of key messaging. You will play a key role in partnering with the leadership team to expand the Customer's reach, explore new strategies & more diverse communities to build upon the brand and evolve their position in the US. The role will entail implementing industry-leading best practices to develop breakthrough campaigns leaning on research, analytics and experimentation & through creative & bold thinking.

You will work with senior management, analytics, brand, PR, Influencer and performance media teams to help build the vision, shape strategy, evolve measurement and deliver impactful consumer intelligence.

• Support the media AOR in developing strategic media plans & Go-to-Market Campaign Planning.
• Leverage consumer/market insights and media trends to develop hypothesis-driven strategies and GTM tactics to deliver on business objectives.
• Ensure media execution is in line with media strategy.
• Manage strategy and development of media and communications plans for 360-degree campaign activation Help plus up the media buys with out of the box thinking Institutionalize the use of consumer-driven analytics in media investment planning.
• Partner with the media agency to deliver results oriented media investment decisions (how much, where, when, which channels, etc.) Transform performance results, customer behavior insights, and learning into actionable strategy and planning to drive a system of media excellence for the QuickBooks brand Competitive/Market Analysis — Track competitive creative messaging and media activity, draw implications about business strategy, and establish contingency and action plans.
• Work with business partners to determine the impact of competitive intelligence on broader business plans.
• Measurement - Work with internal and agency analytics teams to design, interpret, and improve upon research methodologies for media effectiveness measurement Program Management - Work with the agency to manage the timelines and budget for the media campaign.
• Work with the agency on an ongoing basis to track and manage the program budget and deliver accurate monthly forecasts X-Channel Management - Act as a liaison between brand team and key x-channel stakeholders.
• Actively develop relationships and foster collaboration and knowledge sharing between marketing teams

• Minimum 5+ years of experience in a strategic Media Planning, Media Buying, Marketing Analytics &/or Consumer Insights Research that has fostered a deep level of media experience
• Ability to successfully engage the media agency and to partner/collaborate with cross functional teams to build strategic plans & insights
• Demonstrated ability to execute large-scale marketing strategies, including increasing consideration and acquisition that drive revenue growth
• Big picture thinker that can identify large scale sponsorship partnerships
• Strong understanding and experience with media buying, KPI development and research practices during campaign planning and execution
• Media Agency background a plus “Test & Learn” mindset with track record of innovation
• Excellent written and verbal communication skills
• Creative problem-solving and analytical skills
• Energy and motivation to drive to results in a challenging, fast-paced environment
• Positive, welcoming and collaborative.
• Values diversity and perspectives of the team

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)
Health Benefits: Medical, Dental, Vision, 401k, FSA, Commuter Benefit Program

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.