Marketing Manager

Our Customer is a business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. They are laser-focused on their customers, live and breathe innovation, and champion those who dare to dream. Their Mission is powering prosperity around the world. They do it by attracting the world’s top talent, bringing vital partners into their global platform, and leaving the world a better place through exceptional corporate citizenship.

We are seeking a Marketing Manager on a contract basis to support our Customer’s business needs. This role is a hybrid setup (onsite 2 days a week) in Mountain View or San Diego, CA.


What You'll Do:

• Collaborate with web partners/agencies and talent acquisition teams to create engaging and innovative career site and career platform experiences (e.g. Glassdoor, LinkedIn).
• Develop integrated strategies to create effective global candidate experiences and compelling content (employer brand narrative, job descriptions).
• Implement content frameworks, road maps, ownership models and measurement to increase brand exposure, attract high-quality candidates and drive traffic through the funnel.
• Develop employer brand guidelines and assets aligned with the company's evolving brand strategy and visual identity.
• Drive awareness and usage of employer brand guidelines and assets globally with talent acquisition, communications, and key partners by experimenting to identify the best tactics (newsletters, training, etc).
• Track and amplify the company's awards and recognition through external communication channels.
• Partner with the communications team to deliver a cohesive internal and external strategy.
• Develop audience specific content for marketing programs and support employee branding activities.
• Support employer brand analytics, surveys, and dashboards to measure success and uncover important recruiting and candidate insights.

• Bachelor's degree in marketing, communications, English, journalism, or business.
• 3+ years of digital marketing and brand marketing experience.
• Strong experience in web experiences and SEO/ SEM, social media management, content development and amplification.
• Ability to use creative briefs and partner with agencies to develop compelling messaging, creative and long form content.
• Strong prioritization and project management skills.
• Naturally collaborative with the ability to work across different levels of seniority and business functions.
• The ability to create engaging audience-specific content for marketing programs and employee branding activities.
• In-depth knowledge of digital marketing tactics, tools, and platforms with SEO knowledge is preferred.
• Strong timeline management skills
• Nice to have Skills:
  • Experience in establishing brand guidelines and creating assets for a brand that is in concordance with a developing brand strategy and visual identity.
  • Expertise in analytics, surveys, and dashboards to measure success and uncover important recruiting and candidate insights

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)
Health Benefits: Medical, Dental, Vision, 401k, FSA, Commuter Benefit Program

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.