Marketing Manager for Professional B2B Community

Title: Marketing Manager for Professional B2B Community
Location: 100% Remote
Hourly Rate: $20 - $40/hr, commensurate with experience
Status: ~ 10 hrs/wk, may flex based on organization needs and candidate availability. Ongoing 1099 contract.

Ideal Candidate:

• You have previously held a B2B Marketing Manager role, ideally in a technology/software company.
• You have a broad set of experience and are competent in most core marketing activities, such as designing graphic assets, managing LinkedIn presence and posts, planning and executing email campaigns, writing short-form content for assets like our website and sponsorship collateral, etc.
• You have an entrepreneurial spirit, and be comfortable making up the rules as you go along, because we don't have a ton of processes mapped out already.
• You are smart with how you work, recognizing we are a lean team and you'll need to be selective about how and on what you spend your time to drive maximum impact.
• You are a competent and confident user of both Hubspot and Canva.

About The Role:

Our client is a fledgling professional community, designed to connect and empower Atlanta-based professionals that work in Customer Success roles.

We started as a simple monthly meetup group, but our membership is growing and we are hosting an increasing number of in-person events. We even held our first day-long conference back in March, which was a great success!

We charge an annual membership fee, as well as fees for entry to specific events (training, executive dinners, roundtables, conferences, etc.). Marketing has been run by the founder for the last few years, but we are now looking for someone to take the reins and lead us forward.

B2B and B2C marketing experience are both important as we market to both to individuals (who pay out of their own pocket) and to companies (for teams of people, sponsorship, etc.).

The majority of our marketing takes place on LinkedIn (organic only - no paid) and via email to a ~1,000 email subscriber list. We need someone to help boost our brand in the local community, drive greater awareness, and increase the cadence of member touch points so that we keep our members better informed, look more professional, and drive more revenue.

We are a super small org so the ideal candidate would be scrappy, able to work autonomously most of the time, a quick learner, but creative and able to represent their friendly, yet professional brand. Ideally we would want you to be able to own all aspects of our marketing activities, from posting on LinkedIn, to helping with design assets for social and our event website pages.

We have SO much opportunity and are ready to invest in the right person to elevate our community to the next level. If this is you, please apply!

Typical Responsibilities Include:

• Writing content for website and social posts and marketing assets such as a sponsor prospectus
• Helping plan and coordinate (in partnership with our events manager) our regular in-person events program, including executive dinners, breakfast roundtables, evening meetings, social events, and more!
• Helping design image assets in Canva for use on social, website and email campaigns
• Planning and executing a regular cadence of emails to our prospective and current members, to drive awareness of our events, and also help drive member sign-ups.
• Plan and execute our LinkedIn posting strategy to create as much awareness as possible in our local network.
• Collaborating with our founder on designing and marketing sponsorship packages to give vendors an opportunity to support the community.

Flex-Factors:

• Candidate and founder decide on your set schedule together.
• Opportunity to grow with the organization.
• 100% Remote, although Atlanta-based candidates preferred.