Marketing Manager

Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly owned online bank subsidiary.

This critical role requires a passionate and proven marketer with demonstrated ability to drive growth and change through a focus on customers, people, process, and innovation. This role will primarily be responsible for developing and executing the cardholder marketing strategy for assigned brands, with a heavy emphasis on early month-on-books, activation and usage, growth and retention strategies. The assigned brands are on a multi-year journey to drive significant penetration and sales growth, and this role would help deliver upon this goal.

The successful candidate will collaborate cross-functionally and with internal and clients teams to:

• Develop and execute marketing plans to drive key growth metrics, including profitable sales, activation and retention for the Qurate Credit Programs.
• Develop and execute a comprehensive plan to drive cross-shop and repeat sales at the assigned brands.
• Develop and execute marketing campaigns with test and learn approach; evaluate and report on marketing program results; and refine and optimize future campaigns based on past learnings.
• Manage multi-million dollar marketing funds to ensure optimal spend to drive profitable sales and new account volume.

Essential Responsibilities:
• Drive the strategy development and execution of campaigns across all lifecycle stages for existing cardholder audiences that drive maximum adoption and utilization while increasing customer satisfaction and profitable sales growth.
• Familiarity and experience with marketing systems for campaign execution and analysis, including: Workfront, Tableau, etc.
• Coordinate omni-channel marketing strategies, including traditional and digital marketing. Build on current plan and make recommendations for future strategies and enhancements.
• Partner with digital and servicing teams to maintain online servicing site and update/refresh existing cardholder facing landing pages and digital content.
• Assist in development of modeling, forecasting, and ongoing measurement of marketing activity and cardholder campaigns to ensure optimization of investment and brand awareness reach.
• Ensure program and Synchrony Financial performance goals are met.
• Ensure company compliance requirements are satisfied as well as protections from enterprise risk.
• Perform other duties and/or special projects as assigned.

Qualifications/Requirements:
• Bachelor's Degree or, in lieu of a degree, a high school diploma and 9 years of marketing experience in the credit card or financial services industries
• A minimum of 4 years of total marketing experience that includes at least 4 years of consumer marketing experience and 3 years of digital marketing experience

Desired Characteristics:
• Marketing experience in credit card networks with emphasis on dual-card or cobrand experience, financial services, or retail industry
• Strong understanding of customer segmentation and test and learn strategies - including program/campaign design to effectively measure results.
• MBA from an accredited institution
• Ability to leverage technology and help create new products, channels, and business models
• Experience with web-based sales / marketing activities and/or mobile technologies
• Familiarity with loyalty programs and direct to consumer marketing strategies
• Excellent written and verbal communication skills
• Excellent strategic, organizational, and prioritization skills
• Excellent influencing and relationship-building skills
• Demonstrated self-motivation and initiative
• Quantitative and creative acumen

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements) Health Benefits: Medical, Dental, Vision, Life (including spouse & child), 401k, STD/LTD, AD&D, and Commuter Benefits program.


An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.