Marketing Manager

Our Customer is an American worldwide clothing and accessories retailer, founded in 1969. Over the last 50 years, the company has grown from a single store to a global fashion business with seven brands. Their clothes are available in 90 countries worldwide through over 3,100 company-operated stores, almost 400 franchise stores, and e-commerce sites and is still growing.

We are seeking a Marketing Manager on a contract basis to support their business needs. This role is 100% remote in San Francisco, CA.

You should apply for this role if you’re a Paid Social and/or Affiliate marketing expert who loves to think outside the box and set up tests & strategies to optimize for greatness. You love using data to make decisions and constantly leverage insights to evaluate and improve channel performance. You enjoy working in an energizing, fast paced and nimble environment and seamlessly collaborate with vendors and agency partners, as well as cross-functional teams within the organizations to bring business goals to life.

What You’ll Do:

· Partner closely with vendors and agencies to deliver business goals including but not limited to driving positive incremental return on ad spend, new customer acquisition and retention, revenue alongside other qualitative metrics.
· Proactively own, manage and document budgets and goals for your channels, including forecasting, pacing and reporting, on a daily basis
· Regularly analyze performance insights and make ongoing recommendations for decisions across spend, targeting, creative, to improve performance
· Develop effective marketing plans including channel roadmap, quarterly and monthly budget allocations, creative strategy and ensure it is aligned to overall company goals
· Own and develop processes for seamless management including planning, execution and measurement of owned channels
· Attend and participate in internal, agency, and vendor calls as Social and Affiliates expert identifying opportunities to grow and improve programs
· Provide general support to the integrated campaign planning process, acting as a subject matter expert for owned channels’ performance and requirements

QUALIFICATIONS
· Bachelor’s degree plus 4-6 years direct experience managing Affiliates and/or Paid Social program, preferably at a retail brand or an agency
· Proven record of leading and scaling performance-driven marketing channels which resulted in revenue and customer growth
· Strong analytical skills and data-driven mindset. You are comfortable navigating across a swath of metrics and extracting the key insights while also understanding the nuances with marketing attribution and media mix.
· Comfortable with digital marketing analytics and reporting tools, specifically Omniture
· Fundamental knowledge across other digital marketing channels (e.g., SEO, SEM, Display)
· Working business knowledge of tag management, tracking pixels, data feeds, data collection and exchange (i.e., 1st and 3rd party data sources
· Excellent analytical, organizational, project management and time management skills
· A team player with a positive, can-do attitude and high accountability. You are self-motivated, detail-oriented and comfortable owning multiple priorities

ADDITIONAL CRITERIA
· Worked at a similar retail brand
· MUST HAVE performance marketing experience, budget management skills.

Education:

• Bachelor’s Degree required

Hours & Location:

• M-F, 40 hours/week. This role will be 100% remote.
  
  

***The salary range for this position is $45.55 - $46.50 per hour.***

***Please note, that all applicants applying for US job openings must be legally authorized to work in the United States.***

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Health Benefits: Medical, Dental, Vision, 401k, FSA, Commuter Benefit Program

Please note: In order to create a safe, productive work environment, our client is requiring all contractors who plan to be onsite to be fully vaccinated according to the CDC guidelines. Prior to coming into our offices, contractors will be required to attest that they are fully vaccinated.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.