Marketing Manager (Hybrid - Mountain View, CA)

Our Customer is a business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. They are laser-focused on their customers, live and breathe innovation, and champion those who dare to dream. Their Mission is powering prosperity around the world. They do it by attracting the world’s top talent, bringing vital partners into their global platform, and leaving the world a better place through exceptional corporate citizenship.

We are seeking a Marketing Manager on a contract basis to support our Customer's business needs. This role is hybrid in Mountain View, CA.

Responsibilities:

• Own and define “post authentication” strategy for specific customer product experiences, closely partnering with all product leaders across the organization (personal tax, business taxes, full service, tc) to build omnichannel plans and programs perfectly integrated with the product experience, and personalized to each individual customer or prospect’s situation (with the aim to drive repeat visits and conversion across all funnel stages and for all segment types).
• Own the management of “authentication to complete” channel activation efforts, with a strong focus on CRM channels: email, push, SMS, delivering flawless go-to-market execution across all communications, and spearheading material data-backed innovation.
• Lead the effort to deliver superlative campaigns to customers, ensuring compelling storytelling, solution and action-focused content, and best-in-class creative are present throughout communications.
• Refine and expand the existing set of complex automated and scheduled campaigns, articulating complex targeting and personalization requirements, closely partnering with CRM data and operations teams to ensure their proper implementation.
• Champion digital marketing and CRM innovation, leveraging giant data sets and building new capabilities and systems, allowing TurboTax to continue its mission to deploy ultra-personalized and relevant communications to users.
• Actively manage and mentor a team of 1-2 marketers with responsibilities ranging from project prioritization to process definition, from campaign planning to workload management.
• Report on campaigns and initiatives performance, from providing insights into successes/failures + actions, to leading the effort to identify new key performance indicators to benchmark the impact of CRM on progress within the product, and to track completion.
• Partner closely with Top of Funnel and Engagement CRM Lead to enforce proper customer contact strategy, maintain calendars, and define governance protocols.

Qualifications:

• 7-10 years of experience managing large and complex retention marketing campaigns across email and/or mobile channels.
• 5-8 years of team management experience with a strong focus on growing and mentoring talent
• Versed in developing advanced business and CRM strategies, building customer experiences and journeys across multiple channels, and devising content and solutions tailored to address customer problems.
• Keen understanding of the data undergirding CRM programs and enabling campaign orchestration and personalization.
• Knowledge of email marketing best practices, from contact strategy to creative iteration, from testing setup to result sharing.
• Superior organizational, project management, and communication skills -- this role requires hands-on management of campaign deployments, often under tight deadlines and high pressure, across multiple teams and stakeholders.
• Experience with Enterprise-level marketing cloud solutions and CRM tech stack. Deep familiarity with Braze, Movable Ink, or Stensul is a plus.
• Builder with a bold vision on how to go to market efficiently and a decisive leader unafraid to make transformative ideas come to life.
• Thorough understanding of the levers behind the proper management of a very large and complex installed base.

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Benefits: Medical, Dental, and 401k (no match)

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.