Digital Marketing Manager (Hybrid - San Francisco, CA)

Our Customer is an American worldwise clothing and accessories retailer, founded in 1969. Over the last 50 years, the company has grown from a single store to a global fashion business with seven brands. Their clothes are availabile in 90 countries worldwide through over 3,100 company-operated stores, almost 400 franchise stores, and e-commerce sites and is still growing.

We are seeking a Digital Marketing Manager on a contract basis to support their business needs. This role is hybrid (3 days on-site and 2 days remote/week) in San Francisco, CA.

Responsibilities:

• Establish product, service, and product development priorities based on projected short- and long-term returns relative to available assets and resources
• Partner with cross-functional teams to ensure marketing priorities align with overall strategic plans
• Conduct customer and competitive research to inform product, pricing, and service strategies that maximize total portfolio value
• Identify new product and service opportunities aligned with core competencies
• Develop and deliver marketing materials to support product and service sales across internal teams, distributors, and affiliated partners
• Support internal communications, marketing initiatives, training programs, and incentive efforts
• Implement and manage digital marketing strategies to increase brand awareness, drive traffic, and generate new members
• Oversee branded membership social media accounts and ensure a consistent, engaging presence
• Develop and execute social media strategies to grow followers and increase customer engagement
• Manage content calendars and publish content across social channels
• Monitor social trends, hashtags, and topics, and integrate them into brand-relevant content
• Brief and execute campaigns across social media, websites, and other digital touchpoints
• Analyze campaign performance metrics and optimize strategies based on results
• Identify and implement efficient systems and processes to improve marketing support functions

Skills and Qualifications:

• Experience developing and executing digital marketing strategies
• Strong understanding of social media platforms, content strategy, and audience engagement
• Experience managing social media calendars and publishing workflows
• Ability to analyze campaign performance metrics and apply insights to improve results
• Strong research skills for customer, competitive, and market analysis
• Excellent written and verbal communication skills
• Ability to collaborate cross-functionally and align marketing efforts with strategic priorities
• Strong organizational and project management skills

Preferred Qualifications

• Experience managing membership-based or loyalty programs
• Experience with paid media and multi-channel digital campaigns
• Familiarity with performance analytics tools and reporting dashboards

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Availble upon completion of waiting period for eligible engagements) Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.