Marketing Manager, Media Measurement

Our Customer is a business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. They are laser-focused on their customers, live and breathe innovation, and champion those who dare to dream. Their Mission is powering prosperity around the world. They do it by attracting the world’s top talent, bringing vital partners into their global platform, and leaving the world a better place through exceptional corporate citizenship.

We are seeking a Marketing Manager on a contract basis to support our Customer’s business needs. This role is 100% remote.

What You'll Do:

• Work with data science and marketing analytics teams to gather data-driven insights to inform media optimization
• Work closely with channel leads, analytics, and finance to inform spend adjustments to drive business outcomes
• Manage agency partners and vendors to measure and drive spend efficiency
• Drive incrementality measurement and test plans, collaborating closely with data science and channel leads
• Work with Digital Activation and Data Innovation teams to ensure appropriate tools and data are available to support marketing measurement needs

• BA/BS degree required
• 5+ Years as a Marketing Analyst, Digital Media, paid channel marketer, or project manager. Must have experience with measurement principles, channel analytics, and paid advertising
• Digital Media, Paid Search, MarTech, Analytics, and/or Project Management experience; you are a digital native and understand data principles, media buying, spend optimization, and marketing measurement principles
• Experience with multiple digital marketing & brand channels from a channel management, marketing analytics and/or AdTech perspective (i.e. Paid Search, TV, Display, Email, Affiliates, Social, Native App, and Web Properties)
• Experience partnering with agencies, MarTech teams, marketing analytics, and data scientists to measure and optimize media spend or channel performance
• Understanding of marketing analytics and measurement principles required to drive insights and optimize spend
• Experience with media mix modeling and media optimization
• Experience with data foundations and data structure in support of marketing measurement and channel performance reporting
• Strong communicator, team player, and influencer across teams and various levels and ability to communicate data and measurement to non-analytical stakeholders
• Demonstrated ability to work with x-channel / x-functional stakeholders to measure and optimize media spend and drive growth through marketing initiatives
• Attention to detail and tenacity to continue working a problem to get a job done
• Strong prioritization and organization skills necessary to drive and lead cross-functional initiatives, and to be effective in a highly matrixed, distributed and extreme fast-moving environment
• Self-starter with a growth mindset who can effectively identify critical items that need action and drive them to closure and push for continuous innovation, improvement and have a highly proactive bias for solutions-oriented outcomes
• Strategic mindset with the ability to tell a great story both written and verbal, articulating data story and measurement strategy to x-functional teams as well as senior and executive leadership
• Ability to influence & partner with key internal and external stakeholder teams: senior and executive leadership, product marketing, marketing channel leaders, analysts, and finance to ensure shared vision and drive initiatives forward
• Highly-analytical, stats junkie, problem-solver, and creative thinker with the ability to draw key insights from analytics to make key business decisions

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)
Health Benefits: Medical, Dental, Vision, Life (including spouse & child), 401k, STD/LTD, AD&D, and Commuter Benefits program.

Please note: In order to create a safe, productive work environment, our client is requiring all contractors who plan to be onsite to be fully vaccinated according to the CDC guidelines. At the point of offer, contractors will be required to attest their vaccination status.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.