Marketing Manager, Specialty and Wellness (100% Remote)

Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly owned online bank subsidiary.

We are seeking a Specialty & Wellness Marketing Manager on a contract basis to support our customer’s ongoing business needs. This role is 100% remote, with a slight preference for EST/CST candidates.

This role will partner closely with Sales, Client Management, Analytics, Digital, Lifecycle/CRM, Product, and agency teams to deploy B2B and B2B2C programs that drive provider/location engagement, consumer applications, purchase volume, usage/retention, and NCS from focus markets.

Responsibilities:

• Manage campaign execution and trafficking across multiple channels and timelines while balancing priorities to meet business goals.
• Execute campaigns across digital channels, including email, paid digital/search, social media, and direct mail.
• Develop campaign calendars and manage campaigns within budget.
• Enter projects into campaign management tools and perform campaign-related data entry.
• Execute and traffic client marketing campaigns and deliverables supporting B2B and B2B2C initiatives.
• Support consumer application volume, approvals, purchase volume growth, usage, and retention objectives.
• Communicate directly with clients and manage campaign execution with limited supervision.
• Edit marketing materials and ensure grammatical accuracy and quality.
• Support marketing initiatives through project timelines, roadmaps, presentations, and execution of deliverables.
• Execute targeted account-based and segment-based marketing campaigns.
• Drive point-of-sale and in-location conversion through toolkits, signage, scripts, and training materials.
• Support email automation and customer journey execution in partnership with cross-functional teams.
• Create and manage content, including case studies, webinars, one-pagers, playbooks, emails, and partner toolkits.
• Use analytics, testing, and segmentation to optimize campaign performance.
• Track and communicate campaign performance against key business metrics.
• Coordinate with Sales, Client Management, Lifecycle Marketing, Product, Operations, Risk/Compliance, Finance, and Creative/Agency teams to deliver campaigns on time.
• Perform other duties and special projects as assigned.

Skills and Qualifications:

• Bachelor’s degree required, or a high school diploma/GED with 5+ years of relevant marketing experience.
• Minimum 4+ years of experience developing and executing multi-channel marketing campaigns.
• Experience executing campaigns across email/CRM, digital, social, direct mail, and/or in-location marketing channels.
• Workfront experience required.
• Experience with campaign execution and trafficking.
• Experience managing campaign calendars, timelines, and budgets.
• Experience supporting B2B marketing campaigns.
• Strong project management and prioritization skills.
• Strong attention to detail.
• Ability to communicate effectively with clients and stakeholders.
• Strong written communication and editing skills.
• Ability to work in a fast-paced, matrixed environment.
• Strong collaboration and cross-functional partnership skills.
• Ability to influence without direct authority.

Preferred Qualifications:

• B2B2C marketing experience.
• Healthcare, wellness, specialty services, or financial products marketing experience.
• Experience with Salesforce CRM.
• Experience with Salesforce Marketing Cloud or comparable platforms.
• Working knowledge of paid media concepts, landing pages, tagging, measurement, and optimization.

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements) Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.