Marketing Operations Manager

Our Customer is a business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. They are laser-focused on their customers, live and breathe innovation, and champion those who dare to dream. Their Mission is powering prosperity around the world. They do it by attracting the world’s top talent, bringing vital partners into their global platform, and leaving the world a better place through exceptional corporate citizenship.

We are seeking an Marketing Operations Manager on a contract basis to support our Customer’s business needs. Your expertise in campaign execution, measurement, and experimentation will be essential to the success of marketing initiatives This role is 100% remote.

What You'll Do:

• Lead the development and execution of strategic, multi-channel marketing campaigns and model-driven journey orchestration, with a focus on experimentation and optimization, in partnership with other members of the Marketing Operations team and external agencies
• Collaborate and partner closely with Lifecycle Marketers to understand program and campaign objectives and provide strategic guidance for achieving optimal results
• Drive the vertical marketing operations strategy for your lifecycle stage, including managing and advocating for the technology, tools, and processes to deliver optimal outcomes
• Evaluate and analyze marketing program effectiveness in collaboration with Analytics and Data Ops, sharing and executing actionable improvement, optimization, and best practice recommendations
• Conduct thorough pre and post launch QA and testing to ensure campaign accuracy and compliance. Improve campaign production processes, review procedures, and maintain accurate campaign technical documentation to enhance overall team efficiency and effectiveness

Must-Haves:

• Minimum of 6 years experience in marketing operations or campaign operations, executing multi-channel marketing campaigns in a B2B or B2C environment
• Demonstrated expertise in collaborating, building trust, and partnership with Marketing Managers to define the strategic direction of campaigns and leverage data insights to drive campaign performance and optimization
• Proven expertise in designing, executing, and documenting complex, multi-channel marketing campaigns that deliver measurable outcomes
• Expert knowledge of at least one marketing automation / orchestration platform, with specific experience including audience segmentation, personalization and program analysis. Experience with Oracle (Eloqua) and/or Adobe (AEP) is highly advantageous
• Proven ability to quickly become a subject-matter expert with new marketing tools and platforms, adapting at speed to new technologies and ways of working
• Strong understanding of operational data pipelines and flows, and leveraging data to drive campaign segmentation and journey orchestration & decisioning
• Knowledge of HTML and CSS coding and technical workflows related to email templating and landing page creation
• Strong experience creating complex and dynamic email campaigns with personalization and dynamic content
• Expert knowledge of channel best practices, deliverability, and data protection laws, with a focus on driving measurable outcomes
• Strong analytical and data-driven mindset, with a focus on campaign results and improvement.
• Strong collaboration skills, comfortable leading and collaborating in dynamic environments and driving cross-functional alignment
• Demonstrated ability to thrive in a fast-paced environment, navigating change and ambiguity with aplomb
• Embodies a growth mindset, constantly seeking out new opportunities for learning and development of self and others
• Passionate about solving challenges through innovative, technology-driven solutions
• Experience leveraging AI, data science models, or other emerging technologies to power orchestration and personalization is highly advantageous

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)
Health Benefits: Medical, Dental, Vision, 401k, FSA, Commuter Benefit Program

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.