Marketing Operations Manager

Our Customer is a business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. They are laser-focused on their customers, live and breathe innovation, and champion those who dare to dream. Their Mission is powering prosperity around the world. They do it by attracting the world’s top talent, bringing vital partners into their global platform, and leaving the world a better place through exceptional corporate citizenship.

We are seeking a Marketing Operations Manager on a contract basis to support their business needs. This role will work across the organization to enable marketing data and build audiences in foundational marketing platforms including the CDP platform (Adobe Experience Platform) and other Digital Media properties (LiveRamp, Google, Meta, etc). This role contributes to critical programs of the data enablement and audience/personalization strategy. The ideal candidate will be able to work with multiple stakeholders across strategy, advertising, legal, engineering, product management, marketing technology/web, analytics and agency partners to drive consistent end-to-end experiences for the customers and prospects.

This role is hybrid in San Diego, CA (3-4 days a week) or open to 100% Remote, must be located in PST outside of San Diego, CA

What You’ll Do:

• Be a subject matter expert of available marketing data in the CDP: Partner with marketing channels to plan for new data needs and ensure data onboarding teams prioritize marketing data needed for marketing campaigns
• Build marketing audiences accurately and on schedule for campaign launches across multiple channels
• Understand the data onboarding processes including all technologies and collaborate across DAT to onboard data as needed and backup the data enablement team
• Project manage and track execution of marketing audiences and data requirements: Track data onboarding creation and clearly communicate available audiences, planned audiences and risks to execution timelines
• Effectively identify risks, communicate, escalate and drive them to closure
• Partner with stakeholders to define business strategies that leverage existing capabilities and identify gaps for product roadmap consideration

Must Haves:

• Marketing Operations background with a technical acumen
• Audience building in some platform
• Detail oriented while working with audience logic
• Marketing/execution/operations of campaigns
• Project management experience
• Tools: Segment Engage, Adobe Experience Platform, LiveRamp, Braze, Adobe Analytics, Adobe Journey Orchestration
• Experience working with agency partners
• Experience in product management
• Operations management experience
• Experience in digital media and advertising

Perks are available through our 3rd Party Employer of Record (Available upon completion of the waiting period for eligible engagements)

Health Benefits: Medical, Dental, Vision, 401k, FSA, Commuter Benefit Program

Please note: In order to create a safe, productive work environment, our client is requiring all contractors to be fully vaccinated + boosted according to the CDC guidelines. Prior to beginning your assignment, contractors will be required to attest and provide proof that they are fully vaccinated + boosted.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.