Marketing Programs Specialist, Launch and Moments

Our Customer is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best. A top cloud company with 200 million users worldwide, they help businesses of all sizes and in all industries to operate profitably, adapt continuously, and achieve their purpose. Their machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. Their end-to-end suite of applications and services enables our customers to operate profitably, adapt continuously, and make a difference.

We are seeking a Marketing Programs Specialist on a contract basis to support our Customer’s business needs. This role is 100% remote.

In this role, you’ll support the development of integrated highest priority product launch strategies, digital playbooks, and marketing programs that drive engagement and growth across key product launches. You’ll collaborate closely with cross-functional teams, apply a data-driven and innovative mindset, and manage projects that connect marketing strategy to execution. The ideal candidate thrives in a dynamic environment, values collaboration, and is passionate about creating exceptional customer experiences that fuel brand impact and business results.

Responsibilities:

• Support planning and execution of global product launches with cross-functional and regional teams
• Deliver integrated, data-driven marketing campaigns connecting events, digital channels, and post-launch experiences
• Partner with data and analytics teams to build dashboards for insights, performance measurement, and optimization
• Manage projects, timelines, milestones, and deliverables to ensure launch execution stays on track
• Build and refine go-to-market (GTM) playbooks, frameworks, and reporting tools
• Support content development, audience segmentation, and marketing automation initiatives to improve targeting and personalization
• Orchestrate and support the execution of launch program strategy across channel, content, and functional teams
• Implement integrated multi-channel launch planning and roadmaps
• Identify key dependencies and inputs across marketing, digital, field marketing, and sales teams
• Coordinate cohesive launch experiences across channels and event platforms to optimize customer journeys
• Drive standardization through processes, blueprints, and launch playbooks
• Partner with content strategy, digital, product marketing, sales, creative, and partner teams to develop compelling launch messaging and materials
• Build and support scalable launch operations, processes, and external partner relationships
• Monitor and report on launch campaign performance and KPIs
• Incorporate market trends and consumer insights into launch strategies to maximize impact
• Support event operations logistics for approved launch experiences
• Support business reviews and performance reporting for leadership
• Develop recommendations and surface key decisions for senior marketing leadership
• Support integrated planning across programs, campaigns, and marketing initiatives

Skills and Qualifications:

• 8+ years of marketing experience, ideally in digital, integrated marketing, events, and/or project management
• Experience working closely with product marketing teams
• Bachelor’s degree in business, marketing, communications, or equivalent experience
• Strong project management skills with the ability to manage multiple initiatives and timelines effectively
• Highly collaborative with strong cross-functional partnership skills
• Data-driven mindset with experience using analytics to measure impact and optimize campaigns
• Strong organizational and problem-solving abilities
• Comfortable presenting insights and performance results to senior leadership
• Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, Power BI, or Tableau preferred
• Experience with campaign measurement and optimization
• B2B or SaaS marketing experience preferred
• Familiarity with marketing automation and CRM platforms such as Marketo, HubSpot, or Salesforce preferred
• Knowledge of audience segmentation, customer journeys, and contact management preferred
• Interest and experience experimenting with AI and automation tools preferred
• Strong customer experience focus with ability to create seamless end-to-end journeys
• Proactive, adaptable, and comfortable working in fast-paced, ambiguous environments
• Strong attention to detail with balanced strategic and execution focus

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements). Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.