Marketing Science Lead

Our Customer is a camera and social media company. This company believes that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. This company contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

We are seeking a Marketing Science Lead on a contract basis to support their business needs. This role is onsite in any of the client locations: New York, NY, Los Angeles, Palo Alto and San Francisco, CA, Seattle, WA and Chicago, IL.

What You'll Do

• Be the primary driver of performance improvement across some of the top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping
• Lead measurement, research, and learning plans for key clients in support of their media objectives and the long-term growth of the partnership
• Develop a strategy, prioritization, and roadmap for ads measurement and insights product for your industry or verticals.
• Work closely with Product and R&D teams to identify, prototype and scale new solutions or capabilities for the broader Marketing Science team
• Lead the scoping and development of custom multi-study meta analysis in partnership with Data Science and R&D to understand the relative impact of different marketing strategies across digital platforms and media
• Build measurement capability and advocacy across your vertical and with cross-functional partners

• Ability to structure and conduct analyses to generate insight and recommendations
• Clear and concise communication; comfortable with presenting insights and recommendations to senior stakeholders
• Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem
• Subject matter expertise in at least one of the following areas; conversion lift, brand lift, or econometrics modeling
• Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques
• Proficiency with advanced analytical tools (e.g. SQL, R, SAS)
• Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling
• Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of the platform
• A strong understanding of the digital advertising and measurement ecosystem

• A Bachelor’s degree in a quantitative or business field or equivalent years of experience
• 5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
• Experience with ads measurement

• Advanced degree in business, math, economics, engineering or a related field
• Direct work experience with top performance or brand advertisers
• Experience with ads measurement for one or more of the following verticals: apps, ecommerce, technology, entertainment, travel, telco, or finance
• Experience building and influencing client or partner relationships
• Experience with team or peer leadership and development

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Health Benefits: Medical, Dental, Vision, 401k, FSA, Commuter Benefit Program

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.