Marketing Specialist

Position Summary

We are seeking a highly organized and results-driven Marketing Specialist to support ongoing marketing initiatives, lead generation efforts, CRM management, and content execution. This contractor will play a critical role in maintaining and optimizing our HubSpot CRM environment while helping execute campaigns that drive brand awareness, lead generation, customer engagement, and revenue growth.

The ideal candidate is a hands-on marketer who can balance strategic thinking with tactical execution, has strong HubSpot CRM experience, and can work independently with minimal supervision.

Key Responsibilities

HubSpot CRM Administration & Marketing Automation

• Manage and maintain HubSpot CRM data integrity.
• Build and optimize workflows, automation sequences, lead nurturing campaigns, and email marketing programs.
• Create and manage lead scoring models.
• Develop and maintain dashboards and reporting metrics.
• Manage contact segmentation and database hygiene.
• Support CRM integrations and troubleshoot marketing automation issues.

Marketing Campaign Execution

• Plan, coordinate, and execute multi-channel marketing campaigns.
• Develop email marketing campaigns and newsletters.
• Assist with content promotion across digital channels.
• Coordinate marketing calendars and campaign schedules.
• Monitor campaign performance and provide recommendations for improvement.

Content & Digital Marketing

• Draft and edit marketing content including emails, blogs, social media posts, and landing pages.
• Manage website content updates within HubSpot CMS or other platforms.
• Assist with SEO optimization and keyword strategy.
• Support social media scheduling and engagement efforts.

Reporting & Analytics

• Track and analyze marketing KPIs.
• Prepare monthly marketing performance reports.
• Measure lead generation effectiveness and campaign ROI.
• Provide actionable insights to improve conversion rates and customer engagement.

Lead Management Support

• Partner with sales leadership to improve lead handoff processes.
• Maintain lead lifecycle stages within HubSpot.
• Support pipeline reporting and lead attribution analysis.

Qualifications

Required

• 3+ years of marketing experience.
• 2+ years of hands-on HubSpot CRM experience.
• Experience building HubSpot workflows, email campaigns, lists, dashboards, and reporting.
• Strong understanding of lead generation and marketing automation.
• Experience with email marketing and content marketing.
• Strong written and verbal communication skills.
• Excellent organizational and project management abilities.
• Ability to work independently and manage multiple priorities.

Preferred

• HubSpot Certifications (Marketing Hub, Sales Hub, or CRM Administration).
• B2B marketing experience.
• Experience supporting sales enablement initiatives.
• Knowledge of SEO, Google Analytics, and digital advertising.
• Experience with Canva, WordPress, LinkedIn Campaign Manager, or similar tools.