Marketing / Web Developer

Web Developer / PPC Marketer

Position Overview

We are looking for a skilled professional with expertise in web development, system integrations, and pay-per-click (PPC) marketing. This role combines technical proficiency in building and maintaining websites with the ability to manage integrations and execute data-driven PPC campaigns. The ideal candidate is adept at working with modern development tools, frameworks, and digital marketing platforms to create seamless user experiences and drive measurable marketing results.

Key Responsibilities

Web Development

• Design, develop, and maintain responsive, high-performance websites using modern web technologies and frameworks.
• Implement front-end and back-end solutions, ensuring cross-browser compatibility and mobile-first design.
• Optimize websites for SEO and user experience, ensuring fast loading times and seamless navigation.
• Manage integrations with third-party platforms, including APIs, CRMs, and marketing tools.
• Troubleshoot, debug, and resolve website issues to ensure functionality and security.
• Work with version control tools like Git to manage code repositories and collaborate effectively.
• Coordinate with design and content teams to align website features with business goals.

Integrations

• Develop and manage integrations between websites and external systems (e.g., payment gateways, marketing automation platforms, CRM systems).
• Collaborate with stakeholders to understand integration needs and ensure successful implementation.
• Monitor and maintain integrations for reliability and performance.
• Utilize tools like Zapier, MuleSoft, or custom APIs for automation and data exchange between systems.

PPC Marketing

• Plan, execute, and manage PPC campaigns across platforms like Google Ads, Microsoft Advertising, and social media channels.
• Conduct keyword research and competitor analysis to inform ad strategies.
• Write engaging ad copy and collaborate with design teams to create effective ad creatives.
• Monitor and analyze campaign performance metrics (e.g., CTR, CPC, ROAS) and provide actionable insights for optimization.
• Perform A/B testing on ads, landing pages, and targeting strategies to enhance campaign results.
• Manage and allocate budgets efficiently to maximize ROI.

Tools and Technologies

• **Web Development Tools**: HTML, CSS, JavaScript, React, Angular, Vue.js, Node.js, PHP, and frameworks like Django or Laravel, or similar
• Database Management: MySQL, PostgreSQL, MongoDB.
• CMS Platforms**: WordPress, etc.
• Integrations Tools: Zapier, make.com, Postman (for API testing).
• PPC Marketing Platforms: Google Ads, Microsoft Advertising, Facebook Ads Manager.
• Analytics Tools: Google Analytics, Google Tag Manager, SEMrush, or Ahrefs.
• Project Management Tools: Jira, asana, etc.

Qualifications

Education and Experience

• Bachelor’s degree in Computer Science, Marketing, or a related field (or equivalent experience).
• 3+ years of experience in web development and PPC marketing, with a proven track record in both domains.
• Experience with integrating and managing APIs and third-party tools.

Technical Skills

• Proficiency in front-end and back-end web technologies.
• Familiarity with modern frameworks.
• Strong knowledge of PPC platforms and best practices.
• Hands-on experience with website optimization and SEO principles.
• Understanding of database management and cloud hosting environments.

Soft Skills

• Excellent problem-solving and analytical skills.
• Strong communication and collaboration abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.