Media Strategist (100% Remote)

Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly owned online bank subsidiary.

We are seeking a Media Strategist on a contract basis to serve as a media planner across SEM, paid social, and display/video (direct and programmatic). This role will be responsible for digital media planning activities across the marketing ecosystem, ensuring an optimal mix to deliver against business goals.

This role is 100% remote.

Responsibilities:

• Develop media and channel strategy, aligning business objectives to best use of paid media channels to deliver business impact
• Work collaboratively with platform owners and in-house agency partners to ensure optimal channel distribution, orchestration, and performance
• Utilize strong analytical ability to identify and build audience strategies, while evaluating end-to-end customer experience across multiple channels and customer touch points
• Actively make plan optimization recommendations as supported by channel lead performance and reporting
• Partner with channel teams to share ideas, communicate opportunities, and identify and deliver new solutions for campaigns
• Influence and align stakeholders in a highly matrixed organization
• Perform other duties and/or special projects as assigned

Skills and Qualifications:

• Bachelor's Degree or, in lieu of a degree, a high school diploma and 10 years of digital marketing and digital media experience.
• 3 years of full funnel media planning experience
• A minimum of 6 years of integrated digital marketing, media, or analytics experience that includes (can be concurrent) 4 years of direct marketing experience using customer data analysis and segmentation, 3 years of experience utilizing tools such as Google Analytics, Omniture, or other performance tools to manage digital marketing metrics, and 3 years of experience with integrated paid media planning experience inclusive of SEM, SEO, programmatic, and paid social
• 3 years of client account management experience
• Experience in financial services or retail

Preferred:

• 3+ years of agency experience in a media strategy role
• Strong understanding of technical requirements, including tracking pixels, data integrations, etc., as it applies to paid media capabilities
• Experience in direct response campaign execution

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements) Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.