Paid Search Coordinator, Demand Generation

Our Customer is an American financial services and digital payments company based in San Francisco, California. They’re working to help their diverse audiences — sellers, individuals, artists, fans, developers, and all the people in between — overcome barriers to access the economy.

We are seeking a highly motivated Paid Search Coordinator on a contract basis to help support our Customer's business needs. This role is 100% remote.

This role will help drive new user growth through Paid Search and Shopping channels in the US market. As a member of the Acquisition Team, you'll manage performance of all Paid Search and Shopping campaigns across core payments business and SaaS products. You will grow one of the largest direct response channels and inform strategy to execute (USD)XM campaigns.


Responsibilities:

• Partner with lead to Manage a (USD)XM budget for SEM campaigns to bring in new sellers across all of company products in the US market
• Partner on strategy, execution and optimization for Paid Search and Shopping campaigns
• Collaborate on quarterly testing roadmaps and tactical plans to ensure internal KPIs are met
• Work with internal stakeholders on overall channel performance and align on creative, product, landing page tests and more
• Oversee weekly and monthly reporting of campaign metrics, goals, and other KPIs
• Use a process of testing to prove hypotheses and recommend performance optimizations such as improving campaign structure and targeting, search query mining, keyword expansion, LP testing, and improvement of bid management processes across Search and Shopping
• Research and use SEM industry trends and competitive analysis to inform marketing strategy
• Build excellent acquisition programs through partnership with Analytics, Data Science, and Product teams

Qualifications:

• A BA/BS degree or equivalent practical experience
• Google Ads Certification
• At least 2 years of related performance marketing experience. Ideally 1+ year managing Search and Shopping campaigns with a (USD)XM budget
• Experience building strategies and identifying opportunities to scale growth and meet/exceed KPI targets
• A grasp of search marketing and metric driven performance marketing
• Ability to communicate effectively with internal stakeholders; written and verbal communication skills that can be tailored to various partners
• A passion for marketing. You continually learn about the industry, platforms and changes as they roll out

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Health Benefits: Medical, Dental, Vision, 401k, FSA, Commuter Benefit Program

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.