Paid Search Manager

Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly owned online bank subsidiary.

We are seeking a Paid Search Manager on a contract basis to serve as an SEM thought leader and client lead, supporting business partners across the company enterprise. This role will help lead SEM team in executing/optimizing campaigns, collaborating across digital channels. Opportunity to get exposure to owned, earned strategy of in-house practice beyond paid media as well as data strategy, personalization, etc. for holistic understanding of digital marketing strategy. Opportunity to get cross trained on other paid media execution or supporting functions for career path development. Opportunity to get in front of senior leadership and entire growth org for company-wide presentation. This role is 100% remote. in EST/CST hours.

Essential Responsibilities:

• Internal paid search subject matter expertise to lead a business category
• Run paid search campaign planning, strategy, forecast, budgeting, building, execution, optimization, and reporting
• Work directly with business teams on initial campaign planning as well as weekly performance review and serve as the client lead
• Responsible for paid search strategy development, keyword research/analysis, copy development, bid strategy, and budget allocation
• Present SEM capability, case studies and learnings to client teams and internally within Performance Marketing
• Identify test and learn opportunity to gain deeper insights to optimize campaigns for better performance
• Identify opportunity for automation leveraging internal/external tools
• Collaborate with internal Ad Ops, Business Ops, Analytics and programmatic/paid social/affiliate teams
• for end to end campaign work and cross channel integrated strategy and execution
• Manage external partner relationship and always be on the lookout for new SEM tactics/offers
• Provide training to junior paid search team as well as offshore team member as needed
• Conduct quarterly business case study to showcase paid search campaign success and present in company wide digital marketing council meeting
• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• A Bachelors Degree or in lieu of degree, 4+ Years Marketing experience
• Hands-on experience managing paid search campaigns from planning and execution to optimization and reporting
• Proficiency in using platforms Google Ads, Bing Ads, Search Ads 360 (preferred third party tool); experience in GA is a plus
• Demonstrated strength in analytical skills and analytical thinking; proficient in excel and PPT
• Project management experience

Desired Characteristics:

• Proven team player, nimble and flexible, able to consistently meet deadlines in a fast-paced environment
• Experience working on both B2C and B2B campaigns; experience working in financial category is a plus
• Familiarity in the technical build of everything paid search including Google Performance MAX, Demand Gen ads, MSAN, etc.
• Understanding overall digital media landscape. Hands on experience in other paid media channels (i.e., paid social, programmatic) is a plus
• Experienced in training and managing junior team members
• Creative and resourceful; proven ability to problem solve and look for new ideas
• Strong communication skills; detail oriented and organized
• Agency experience preferred

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements).
Health Benefits: Medical, Dental, Vision, Life (including spouse & child), 401k, STD/LTD, AD&D, and Commuter Benefits program.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.