Paid Search Manager
Paid Search Manager
Synchrony Financial - Financial Services company
- Remote
Job description
Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly owned online bank subsidiary.
We are looking for a Paid Search Manager on a contract basis to help support our Customer's business needs. This role is 100% remote in EST/CST hours.
This role will serve as an SEM thought leader and client lead, supporting business partners across the enterprise. This role will help lead SEM team in executing/optimizing campaigns, collaborating across digital channels.
What You'll Do:
- Run paid search campaign planning, strategy, forecast, building, execution, optimization and reporting
- Work directly with business teams on initial campaign planning as well as weekly performance review and serve as the client lead
- Responsible for keyword research/analysis, copy development, bid strategy and budget allocation
- Present SEM capability, case studies and learnings to client teams and internally within Performance Marketing
- Identify test and learn opportunity to gain deeper insights to optimize campaigns for better performance
- Identify opportunity for automation leveraging internal/external tools
- Collaborate with analytics on measurement, tagging and reporting and display/social team for cross channel collaboration
- Manage external partner relationship and always be on the lookout for new SEM tactics/offers
- Provide training to junior paid search team member as needed
Qualifications/Requirements:
- Bachelor’s Degree or in lieu of degree, 4+ years of marketing experience
- 3+ years of hands-on experience managing paid search campaigns from planning and execution to optimization and reporting
- Proficiency in using platforms Google Ads, Bing Ads, Search Ads 360 (preferred third party tool)
- Demonstrated strength in analytical skills and analytical thinking; proficient in Excel and PPT
- Proven team player, nimble and flexible, able to consistently meet deadlines in a fast-paced environment
- Strong project management and communication skills; detail-oriented and organized
Preferred:
- Experience working on both B2C and B2B campaigns; experience working in financial category is a plus
- Familiarity in the technical build of everything paid search as well as all Google Ads tactics (RLSA, Customer Match, Discovery Ads, GDA, Gmail, etc.)
- Understanding overall digital media landscape. Hands on experience in other paid media channels (i.e., social, programmatic) is a plus
- Experienced in training and managing junior team members
- Creative and resourceful; proven ability to problem solve and look for new ideas
- Agency experience preferred
We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.
Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)
Health Benefits: Medical, Dental, Vision, Life (including spouse & child), 401k, STD/LTD, AD&D, and Commuter Benefits program.
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have U.S. residency at the time of application.
If you are a person with a disability needing assistance with the application, or at any point in the hiring process, please contact us at support@themomproject.com.