Paid Social Marketing Manager

Our Customer is a technology company that connects people with the best of their neighborhoods across the US, Canada, Australia, Japan, and Germany. They enable local businesses to meet consumers’ needs of ease and convenience, and, in turn, generate new ways for people to earn, work, and live. By building the last-mile logistics infrastructure for local commerce, they’re fulfilling our mission to grow and empower local economies.

We are seeking a Paid Social Marketing Manager on a contract basis to help support our Customer’s business needs. This role is 100% remote.

This role will offer you the opportunity to have an immediate impact by managing the performance of acquisition channels for SMB growth efforts. You’ll be at the forefront of leading analysis, solving complex problems, and making strategic recommendations to drive the business forward and expand presence for SMBs. In this role you will get the opportunity to work cross-functionally with other Dash teams (including the Operations teams) and as well as with dpartners, like Meta and Snapchat, to test and implement new marketing technologies.


What You'll Do:

• Manage multi-million dollar monthly digital budgets across digital paid marketing channels, including Paid Social and Display
• Work closely with agencies and in-house team to optimize media buying in an effort to hit aggressive growth targets in a cost-effective manner
• Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
• Direct and manage agencies to achieve goals and ROI targets
• Maintain and monitor key metrics across channels including budget pacing, LTV, and CAC
• Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and bidding algo tests
• Test new channel/product features to identify incremental audiences and inventory for accelerating growth
• Work closely with other teams and stakeholders to ensure goals are met

Qualifications:

• BA/BS degree
• 4+ years of related paid social or display performance marketing Direct, hands-on experience managing media buying, optimization (Paid Social, Display), and strategic planning either at an agency or in-house
• Deep familiarity with CPA, CPC, CVR, and LTV
• Highly proficient in Excel/Google Sheets, as well as a strong grasp of A/B testing, and metrics driven performance marketing
• Outstanding ability to think creatively, identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions
• Experience with Web & App Tracking/Attribution (preferred)
• Experiece with Trade Desk (preferred)
• Knowledge of SQL, Python or other data processing scripts (preferred)
• Experience working on multi-sided marketplace businesses (preferred)
• Results-oriented marketer with demonstrated experience managing large budgets across acquisition channels
• Highly analytical and count A/B testing, optimizing customer acquisition costs, and analyzing campaign performance among your core competencies
• Creative and collaborative and work well with teams to tackle challenging problems
• Eager to roll up your sleeves to find opportunities and efficiencies in a fast-moving company at the forefront of on-demand food ordering

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)
Benefits: Medical, Dental, and 401k (no match)

Please Note: In order to create a safe, productive work environment, our client is requiring all contractors to be fully vaccinated according to the CDC guidelines. Prior to coming into our offices, contractors will be required to attest that they are fully vaccinated.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.