Performance Marketer (100% Remote, @TheMomProject)

Why you?

You are someone who brings your life experience to create products that truly make a difference in the lives of working parents. You use data to inform roadmaps, but you also know when you have enough information for action. You love the challenge of prioritizing user needs amongst multiple business objectives. You enjoy growing from diverse perspectives and coworkers while collaborating with others in a cross-functional team, and across departments.

You are looking for something more from your job. Maybe a bigger problem to solve with both immediate and long term impact, or perhaps you just need a mission you can believe in every day. You are scrappy and collaborative while looking to join an inclusive and supportive culture with a bias for action. You dig a balanced startup life and can wrestle challenges with grace. You love big, interesting problems and bringing solutions to the masses while making sure it feels personal, authentic, and connected. If this sounds like you, we'd like to talk.

Why us?

The Mom Project is a pioneering, remote-first venture-backed startup with roots in Chicago & Cincinnati. We are backed by some of the best investors in the world and are lucky to be surrounded by an incredible team of advisors, including Serena Williams.

The Mom Project is a platform and community leading a cultural movement that matches companies with diverse talent. To date, our platform has unlocked over $300M in earning potential by connecting our 650,000+ moms, dads and allies with opportunities at world class brands like Apple, Accenture, Etsy and Nike… and we are just getting started!

Our team is growing as we push to rewrite the narrative for working women at every stage of life. We believe women should be able to choose both a successful family life AND career aspirations without sacrificing one over the other.

TMP Diversity Statement

We move forward when we all move together.

At The Mom Project, we understand the Moms we serve are not all the same and neither are the employees that support her. We are inspired by people who come from all walks of life.

Equality and inclusion at TMP is recognizing and honoring the uniqueness of each person who works to bring our mission to life, valuing all dimensions of diversity as our greatest asset.

We are committed to being a safe, respectful, fair, and inclusive culture for all.

About the Role:

As a key member of the Growth Marketing team, the Performance Marketer will work with the VP of Growth and Lead, Paid Acquisition to drive growth and success for all digital marketing campaign. They will be responsible for the day-to-day management of all paid media efforts including paid search, paid social media and display campaign across both B2B and B2C business.

In this role, this person must build and maintain an excellent working relationship with sales and analytics teams, executing and optimizing marketing campaigns to drive net new business. You will be our in-house media expert responsible for successfully running campaigns.

All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have US residency at the time of application

What you'll do:

• Build and manage a variety of paid search & social campaigns designed to meet growth goals, audience fit, budget, etc. with demonstrated results.
• Manage paid media budgets and optimize towards KPI’s on a weekly basis.
• Update teams with weekly/biweekly performance reports that emphasize successes, shortcomings, tests to implement, blockers to unlocking full campaign potential, creative performance, etc.
• Partner with product development, analytics and ops teams on pixel installation, UTM tracking, reporting, to manage and troubleshoot technical issues.
• Use data and industry best practices to formulate in-depth analysis, insights and interpretation to optimize campaigns for growth.
• Collaborate cross-functionally with key stakeholders from performance, brand, sales, product and creative
• Measure, track, analyze and share results, and optimize programs continuously.

The skills and experience you'll need to succeed:

• 3-5 years of experience managing paid growth channels including set-up, management and optimization of campaigns across paid search, paid social media and display channels including: Google Ads, Facebook & Instagram, LinkedIn, other channel experience a plus (Tik Tok, Snap Ads, Stackadapt, CTV, etc.)
• Deep understanding of analytics tools including Google Analytics, GTM
• Experience with Landing Page Optimization/Funnel Optimization
• Experience working with Creative & Design teams
• Marketing Operations experience
• Self-starter with a start-up mentality who is always thinking two steps ahead
• You have the ability to synthesize data, explain it clearly and make data-driven recommendations and decisions
• You are detail-oriented, flexible, and have the ability to multitask in a fast-paced, dynamic environment
• Ability to work with a remote team
• Understanding of HR & recruiting industry a plus, but not required

Why you’ll love working for TMP:

Compensation & Benefits:

• Base Compensation
• Full medical, dental, vision
• Short and Long Term Disability
• Generous Paid Parental Leave
• Family planning benefits through Progyny
• Generous PTO (that people actually use!)
• 401K match
• Career Pathing
• Flexibility/Autonomy
• Talkspace

Let me see those Perks, Perks, Perks!

• An incredible remote team that will support and champion your work
• Casual Culture: because work should be a place you want to be
• Health and Wellness stipend
• Learning and Development stipend
• Work From Home Stipend

We're just getting started. Join us in building the future of work.