Programmatic Marketing Specialist

Our Customer is an American financial services and digital payments company based in San Francisco, California. They’re working to help their diverse audiences — sellers, individuals, artists, fans, developers, and all the people in between — overcome barriers to access the economy.

We are seeking a highly motivated Programmatic Marketing Specialist on a contract basis to help support our Customer's business needs. This role is 100% remote.

This role will help drive and scale new user growth through Programmatic channels in US and international markets. As a member of the Demand Generation team, you'll influence Programmatic strategy across core payments business and SaaS products. You will take a data driven approach, increasing efficiency through optimizations and testing. You will report to the Marketing Performance Lead.


Responsibilities:

• Collaborate closely with the Programmatic team members to develop acquisition (lower funnel) and brand awareness (upper funnel) strategies that support the needs of different country markets.
• Cultivate and manage strategic relationships with key publisher partners, which includes negotiating favorable deals and ensuring optimal programmatic best practices.
• Own daily on-platform DSP campaign monitoring, pacing, optimization, tracking and reporting.
• Monitor dashboards and key reporting tools to understand channel effectiveness and react to changes in CPA, ROI, LTV and other channel metrics.
• Surface opportunities for testing and improvements based on daily, weekly and monthly trends.
• Work cross-functionally (creative, product marketing, brand) with a Programmatic lens to educate and put the company's best foot forward to meet acquisition goals and initiatives.
• Develop strong partnerships with the agency and other programmatic partners to ensure strategic alignment, best practices and uncover testing opportunities.

Qualifications:

• A BA/BS degree or equivalent practical experience preferred
• 3+ years of demonstrated ability with programmatic advertising - both direct and via DSPs.
• Hands-on keyboard experience in DSPs (DV360, TTD, Amazon, etc) and ad servers (CM360)
• Experience building and managing successful partnerships with publishers.
• Experience working cross-functionally and optimizing towards multiple KPIs
• A firm grasp of analytics, testing, and metrics driven (performance) marketing
• Familiarity with ad serving, tracking, and attribution technologies
• Excellent oral and written communication skills
• A desire to hit the ground running in a fast-paced environment
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• A passion for marketing, staying up to date on industry and platform news
• High levels of integrity, autonomy, and self-motivation

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Health Benefits: Medical, Dental, Vision, 401k, FSA, Commuter Benefit Program

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.