Product Marketing Manager (100% Remote)

Our Customer is a technology company that connects people with the best of their neighborhoods across the US, Canada, Australia, Japan, and Germany. They enable local businesses to meet consumers’ needs of ease and convenience, and, in turn, generate new ways for people to earn, work, and live. By building the last-mile logistics infrastructure for local commerce, they’re fulfilling our mission to grow and empower local economies.

We are seeking a Product Marketing Manager on a contract basis to help support our Customer's business needs. This role is 100% remote.

As a Product Marketing Manager, you are a team player who leads by example. You approach problems with a growth and performance mindset while incorporating your storytelling talent to ensure a successful campaign or product launch. You collaborate with marketing, product management, operations, engineering, and creative teams to assist delivery drivers in discovering improved tools and solutions to achieve financial independence. You will engage in national-scale GTM launches and agile operational tests to aid in the development and scaling of in-app products and new pay model initiatives. You’ll support strategic product marketing initiatives that drive awareness, adoption, and excitement of existing pay, financial, and experience products for customers, resulting in an outsized impact for them and the business. You’ll leverage in-app, owned, and earned channels to grow product usage, measure impact, and drive awareness for these initiatives. You’ll collaborate with research teams, such as UXR and Audience Insights, to identify and synthesize customer needs, trends, and early opportunities to explore.

Responsibilities:

Drive 0–1 Development and Strategic Growth

• Lead strategy and execution for zero-to-one fintech initiatives
• Define and track KPIs for new financial products and services
• Identify key learnings and inform plans to capitalize on future opportunities
• Partner cross-functionally with Product, Engineering, and Analytics to develop innovative financial services offerings

Own Go-To-Market Strategy and Execution

• Develop and lead launch plans for new fintech products
• Drive user adoption, engagement, and satisfaction metrics
• Lead and analyze marketing experiments to optimize value delivery

Conduct Customer Research and Generate Insights

• Partner with research teams on qualitative user studies
• Analyze behavioral and performance metrics to uncover growth opportunities
• Test and refine messaging, positioning, and user value propositions
• Translate findings into actionable product and marketing recommendations

Execute Marketing Campaigns and Testing

• Create marketing content and messaging for various channels
• Manage and optimize in-app and email campaigns
• Coordinate with cross-functional stakeholders for execution
• Report campaign performance and insights to leadership

Lead Cross-Functional Collaboration

• Participate in weekly business reviews and strategic planning sessions
• Present data-driven recommendations to cross-functional teams
• Align and collaborate with Product, Brand, CRM, and Operations teams
• Define success metrics and track performance for fintech initiatives

Skills and Responsibilities:

• 5+ years of experience in product marketing or a similar go-to-market role (tech, consulting, strategy, banking, operations, etc.)
• Proven ability to operate in fast-paced, high-growth environments
• Experience with user research, market insights, and behavioral analytics
• Strong data fluency and comfort with experimentation and A/B testing
• Excellent project management skills and ability to drive execution at scale
• Strategic thinker with the ability to translate vision into measurable outcomes
• Cross-functional leadership experience and strong stakeholder management skills
• Passion for technology and building products that impact millions
• Effective communicator and team collaborator with a builder’s mindset

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.