Product Marketing Manager

The Mom Project is excited to support Etsy with their search for a contract Product Marketing Manager.

About The Team

The Product Marketing team at Etsy drives high value actions that enable customer growth and loyalty by developing the story and go-to-market strategy for what we’re building. We partner cross functionally to bring buyer and seller products and features to market and drive engagement with features post launch.

As a Product Marketing Contractor, you’ll lead go-to-market strategies that support experience improvements for buyers and sellers. You’ll be responsible for ensuring that we provide excellent customer experiences for both sides of the Etsy marketplace and working with a team to innovate and contribute meaningfully to our long term company strategy.

We’re looking for someone who is an excellent collaborator and communicator, is passionate about customer experience, and who has experience with B2B marketing.

This position will report into the Director of Product Marketing for Seller Services. For this role, we are considering candidates based in the United States who are office-based in Brooklyn. Etsy offers different work modes to meet the variety of needs and preferences of our team.

About The Role

Join a team that is passionate about connecting buyers and sellers and ensuring that they love to buy and sell on Etsy!

• Product Marketing partners closely and constantly with cross-functional partners in product management, research, analytics, brand, and within marketing.
• You’ll be working closely with partners to define strategies, determine market fit and positioning for products and features, and bring products and features to market in a way that clearly communicates them and builds excitement about Etsy.
• You’ll lead competitive analysis to assess market fit and build strategies & positioning from data and insights.

What does the day-to-day look like?

• Serve as a key collaborator between the Product and Marketing organizations.
• Define the target audience, craft clear positioning statements and clearly articulate and communicate Etsy’s unique seller services strategy and value proposition for buyers and sellers.
• Develop and align on-site and off-site marketing plans to communicate new features and experiences in collaboration with channel owners and the broader marketing team.
• Set clear, measurable goals and track progress against them - making continuous recommendations for how we can improve.
• Sharing your work with peers and leadership for feedback and iteration
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local laws.

Requirements/Ideally You'll Bring:

• 5 years of marketing, brand, product marketing, and/or consulting experience, preferably at an e-commerce company or two-sided marketplace.
• Strong understanding of and experience leading B2B marketing
• Experience using data to inform strategies and tell a strong narrative
• Experience collaborating with and influencing cross-functional teams while maintaining great relationships
• Love market research! You know your market, customers, and competition better than anyone, and you’re strong at integrating this information into your growth strategies.
• Passionate about Etsy’s mission and are brimming with ideas on how we could do it better.
• Thrive in an independent, high energy environment where tasks, priorities, and projects change rapidly.
• Track record of driving strong growth and results through marketing strategies and campaigns
• Experience distilling complex concepts into customer-facing messages
• Creative with a passion for solving complex problems

• M - F, 40 hours/week
• NYC area preferred with ability to occasionally work on-site