Product Marketing Specialist (100% Remote)

Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly owned online bank subsidiary.

We are seeking a Product Marketing Specialist on a contract basis to support our customer’s ongoing business needs. This role is 100% remote.

Responsibilities:

• Lead creative configuration for go-to-market launches across new and existing products, features, channels, and capabilities within a health and wellness platform
• Translate messaging frameworks and value propositions into external-facing assets that enable rapid market delivery and audience personalization
• Develop copy for sales enablement and foundational marketing assets aligned with established messaging frameworks
• Manage creative configuration and oversee design workflows with agency partners, emphasizing scalability and personalization technologies
• Conceptualize, design, and execute partner marketing campaigns and sales enablement materials in collaboration with partner marketing stakeholders
• Manage project intake processes by ensuring requirements, inputs, and approvals are documented and submitted on time
• Collaborate cross-functionally to address legal feedback, ensure compliance standards are met, and proof personalized assets using marketing technology tools
• Provide tactical execution support for selected go-to-market initiatives and marketing projects

Skills and Qualifications:

• Bachelor’s degree in marketing, communications, business, or a related field
• At least 4 years of experience in product marketing, marketing communications, or related roles
• Proven experience within health and wellness, technology, or SaaS environments preferred
• At least 4 years of experience in copywriting for sales enablement and marketing assets aligned with messaging frameworks
• Minimum of 2 years of experience managing creative agency partnerships and design processes
• Experience collaborating cross-functionally with legal, marketing, and internal or external stakeholders
• Familiarity with marketing technology tools and personalization technologies highly preferred

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements) Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.