Product Marketing Specialist

Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly owned online bank subsidiary.

We are looking for a Product Marketing Specialist on a contract basis to help support our Customer's business needs. This role is 100% remote in EST/CST hours.

The Product Marketing Specialist plays a strategic role in the Go-to-Market (GTM) team by leveraging Product, Features, Channels, and Capabilities (PFCCs) platform-centric positioning and messaging to configure foundational assets that enable our Platform Sales & Client Marketing teams. You will support in driving usage and adoption of PFCCs by leading day-to-day creative needs and campaign execution, and deriving data-driven insights to drive incremental impact against Key Performance Indicators and meet quality assurance standards.

You will work cross-functionally with platform leaders, other GTM team members, product and sales managers, leveraging strong influencing skills. You should be obsessed with developing and tracking performance to identify program effectiveness.

For this role, you must be a quantitative and creative thinker who thrives in ambiguous environments. You should be familiar with marketing tactics, measuring incremental impact, partnering with cross-functional stakeholders, and communicating the benefits of new technologies.

What You'll Do:

• Configure foundational marketing assets by leveraging platform-specific positioning and messaging with a focus on deriving data-driven insights and driving asset delivery for market launch.
• Own end-to-end marketing execution process, continuously reviewing for areas of optimization and proposing solutions that can increase speed to market and asset accuracy.
• Build and maintain key partnerships with cross-functional partners (Client Marketing, Product, Sales, Lifecycle Marketing, etc.).
• Partner with marketing & product analytics to develop execution framework to identify product marketing’s incremental impact and refinement opportunities against key performance indicators.
• Manage posting & updating program materials to internal and external sites (SharePoint, DAM, website, etc.).
• Serve as marketing collateral key day-to-day point of contact between sales, analytics, legal, compliance, digital, and other teams.
• Manage agency relationships with focus on driving efficiency & effectiveness of delivery. Light copywriting may be required.
• Perform other duties and special projects as assigned.

Qualifications/Requirements:

• Bachelor’s Degree and 3 years of marketing experience, or in lieu of a degree, 7 years of marketing experience with understanding of marketing analytics, customer journeys, and product marketing.
• 2 years of Marketing execution experience with a focus on managing agencies and efficiently synthesizing multiple perspectives into a singular output.
• Autonomous project management skills managing complex initiatives with strong attention to detail.
• Strong communication, organizational and problem-solving skills with a demonstrated ability to drive business forward in an ambiguous environment while balancing competing priorities.

Desired Qualifications:

• Healthcare, Financial Services, or other highly-regulated industry marketing experience in which Legal and Compliance plays a large partnership role.
• Collaborative team player able to interact effectively with key cross-functional partners.
• Demonstrated autonomous project management skills with focus on process improvement and milestone alignment.
• Direct Mail & Digital Marketing experience.
• Adobe Workfront Experience.
• Interest and aptitude for Brand Development/Strategy and Analytics (Segmentation, Targeting, ROI prioritization)

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Health Benefits: Medical, Dental, Vision, Life (including spouse & child), 401k, STD/LTD, AD&D, and Commuter Benefits program.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.