Program Manager, GTM (Go-to-Market) (100% Remote)

Our Customer is a leading global collaboration platform that's transforming the way people work together, from the smallest business to the largest enterprise. With more than 500 million registered users across more than 180 countries, their mission is to unleash the world’s creative energy by designing a more enlightened way of working. Headquartered in San Francisco, CA, they have more than 12 offices around the world.

Our Customer is seeking a Program Manager, GTM (Go-to-Market) on a contract basis to help support their business needs. This role is 100% remote.

As the GTM Program Manager, Top of Funnel, you will drive alignment and execution between Marketing and Sales to ensure top-of-funnel strategies are designed and delivered effectively. You’ll be responsible for operationalizing lead generation initiatives, enabling the field to act on high-quality pipeline, and maintaining feedback loops that inform future campaigns.

This is a highly cross-functional role that sits at the intersection of marketing execution, seller readiness, and strategic GTM planning. You’ll play a critical role in ensuring that new campaigns, launches, and top-of-funnel programs are actionable, measurable, and aligned with the needs of the customer-facing teams.

Responsibilities:

• Bridge Product, Product Marketing, and customer-facing teams to ensure successful GTM execution for product launches, campaign rollouts, and messaging shifts.
• Break complex programs into clear, actionable workstreams and deliverables, creating and managing project plans with defined owners, milestones, and outcomes.
• Coordinate launch readiness programs, ensuring sellers are enabled, collateral is aligned to customer segments, and lead hand-off processes are clear and effective.
• Drive structured feedback loops from Sales, Success, and Support into Product and Marketing, translating field learnings into roadmap influence and messaging iteration.
• Partner with MarketingOps and RevOps to update lead routing, scoring logic, and campaign tagging in response to evolving GTM strategies.
• Support campaign alignment initiatives, working with Marketing to validate personas, test messaging efficacy, and optimize the buyer journey from awareness to conversion.
• Develop SOPs and toolkits to support repeatable launch processes, segment-specific positioning, and sales-facing program materials.

Qualifications:

• 5-7 years of experience in GTM operations, sales programs, or cross-functional program management, ideally in a B2B SaaS or technology environment.
• Proven ability to structure ambiguous problems into actionable work, manage complex cross-functional initiatives, and deliver measurable outcomes.
• Familiarity with systems and tools such as Salesforce, Marketo, LeanData, and Outreach, and how they can be leveraged for improved operations.
• A strategic mindset with a bias toward ownership and decision-making - you know how to ask the right questions, synthesize input, and move programs forward even in the face of ambiguity.
• Excellent project management and communication skills - you can manage multiple workstreams and synthesize complexity for diverse stakeholders.
• Strong bias for action, with a collaborative approach and an ability to influence without authority.

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Benefits include: Medical, Dental, Vision, 401k.

Please note: In order to to create a safe, productive work environment, our client is requiring all contractors who plan to be onsite to be fully vaccinated according to the CDC guidelines. At the point of offer, contractors will be required to attest their vaccination status.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.