Programmatic Manager

***The salary range for this position is $35 - $39.50 per hour.***

***Please note, that all applicants applying for US job openings must be legally authorized to work in the United States.***

Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly owned online bank subsidiary.

They are continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, the Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking a Programmatic Manager contractor to assist in driving successful digital campaigns, supporting business partners across the Synchrony enterprise. This role will be responsible for executing and optimizing efficient paid campaigns within the Real-Time Bidding (RTB) landscape.

Essential Responsibilities:
• Responsible for programmatic display and video campaign planning, development, execution, optimization and forecasting across the enterprise
• Work directly with strategy and business teams on campaign planning, providing strategic tactical recommendations based on proven performance informed by current campaigns
• Collaborate with other channel leads (SEM, social, SEO, etc.) on cross channel integration and a holistic advertising strategy
• Present programmatic capability, case studies and learnings to client teams and internally within Performance Marketing
• Oversee campaign optimizations, brand safety, reporting and budget management for campaign success
• Identify opportunity for automation and consolidation, leveraging internal/external tools a building on team efficiencies
• Manage existing external partner relationships and evaluating new programmatic opportunities and partners for testing
• Collaborate with analytics, media ops, strategy and other cross channel teams on measurement, tagging, and reporting
• Provide training and support to Programmatic Analysts to promote growth and success
• Perform other duties and/or special projects as assigned

Qualifications/Requirements:
• Bachelors Degree or in lieu of degree, high school diploma/GED and 4+ years marketing experience
• 4+ years of hands-on experience managing programmatic campaigns - actively working within buying tools at and agency or brand
• Must have executed campaigns within the Google Marketing Platform (CM, DV360, Google Ads) and 2 or more DSPs, including TheTradeDesk, Verizon, or Amazon
• 3+ years agency experience; including developing and executing plans in a fast-paced environment and consistently meeting deadlines
• 1+ years of experience in training and supporting junior team members
• 2+ years experience negotiating media placements and added value with publishers & partners

Desired Characteristics:
• Experience working on credit card or banking campaigns is a plus
• Experience with Prisma or similar digital advertising management platform
• Advanced knowledge in display advertising and the media landscape, specifically around real-time bidding, ad networks, DSP platforms, native media, video and associated technologies
• Solid understanding of the technical build of a programmatic campaign (bidding structure, tagging, trafficking, deal creation, audience management etc.)
• Excellent team building and collaborative skills; flexibility to pivot with strategy, regulatory and market evolution alongside cross channel teams to create holistic advertiser solutions
• Subject Matter Expert around programmatic advertising, understands and can advance the company into the future around personalization, DCO, and digital analytics
• Creative and resourceful; proven ability to problem solve and look for new ideas
• Detail oriented and organized with the ability to juggle competing demands and effectively prioritize tasks
• Advanced skills in Excel and PPT are essential as well as strong business writing skills
• Comfortable presenting to senior client team stakeholders
• Strong aptitude for numerical detail and analytical thinking

Hours and Location:
• M-F, 40 hours/week. This role will be 100% remote.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.