Revenue Marketing Specialist

Our Customer is a Sunnyvale, California-based software, hardware, and services technology company. They are an industrial technology company transforming the way the world works by delivering solutions that enable their customers to thrive. They support global industries in building & construction, agriculture, geospatial, natural resources and utilities, governments, transportation and others. Core technologies in positioning, modeling, connectivity and data analytics connect the digital and physical worlds to improve productivity, quality, safety, transparency and sustainability.

We are seeking a Revenue Marketing Specialist on a contract basis to support our Customer’s business needs. This role is 100% remote.

The Revenue Marketing Specialist is tasked with coordinating and executing demand generation and ABM programs across marketing and sales channels that accelerate pipeline development and drive growth. This role requires someone who can drive marketing initiatives to scale inbound and outbound sales efforts. The ideal candidate understands demand generation, account-based marketing, sales cycles and sales prospecting campaigns. You will be part of the wider North America revenue marketing team promoting the company portfolio across NA Major Accounts and A&D Direct GTM.

In this role, you will work closely with enterprise account managers and the broader sales teams to drive awareness of the company's offering into selected large enterprise accounts and be critical to generating revenue within these accounts with both demand generation and account-based marketing (ABM) activity.

What You'll Do:

• Execute programs and campaigns in order to drive growth and revenue opportunities, iterating and refining based on data-driven insights.
• Collaborate cross-functionally to understand the account portfolios, as well as prioritized and segmented accounts for optimal strategic execution.
• Analyze and identify key prospect and customer pain points, buying patterns and business opportunities and maintain a sharp awareness of the competitor landscape.
• Measure, analyze and regularly report on the impact of programs on strategic accounts, as well as performance against core business KPIs.
• Delivery of account research and analysis to support growth strategies and input on development of highly tailored plans for identified accounts.
• Partner closely with sales teams to ensure strong marketing and sales alignment and focus on buyer engagement motions.
• Content creation and development of account-specific assets: targeted exec documents, exec briefings, digital sales rooms.
• Documentation of ABM processes and scenarios. Contribute to ABM roadmap development.

Must-haves:

• Ideally 3-5 years’ experience in working in a marketing within a B2B environment
• A degree in Marketing, Marketing Communications, or other relevant discipline
• Campaign development & management experience
• Understanding of account-based marketing and demand-gen tactics
• Experience working with tech platforms such as: Wrike, Allocadia, Miro, Seismic, 6sense or similar
• Two or more years of experience using marketing automation/CRM platforms like Marketo and Salesforce, among others
• Exceptional ability to work cross-functionally and build deep relationships with core stakeholders and team members
• A clear understanding of sales processes and prospecting needs and ability to engage sales teams in relevant conversations
• Excellent verbal and written communication, effective time and project management skills, organized and able to manage your time and work with a high degree of autonomy
• Experience writing content for the AEC industry is desirable but not required
• Experience with ABM platforms such as 6sense or DemandBase would be beneficial

Please note: In order to create a safe, productive work environment, our client is requiring all contractors who plan to be onsite to be fully vaccinated according to the CDC guidelines. At the point of offer, contractors will be required to attest their vaccination status.

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)
Health Benefits: Medical, Dental, Vision, 401k, FSA, Commuter Benefit Program

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.