Inbound Marketing Specialist

The Mom Project is excited to partner with our client located in Ashburn, Virginia! They are looking for a Inbound Marketing Manager to join their team. The Inbound Marketing Manager will be responsible for developing, implementing, tracking and optimizing our inbound marketing campaigns across all digital channels. The ideal candidate has a strong grasp of current marketing tools and strategies.

A promotional products distributor who works with major corporate clients across America.

Core responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments, conversion tests, and growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Qualifications/Skills

• 4+ experience in digital marketing and advertising
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels, and with A/B and multivariate experiments
• Working knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends), and ad serving tools (e.g., DART, Atlas)
• Working knowledge of HTML, CSS, and JavaScript development and constraints