Sales Manager (Wholesale and Boutiques)

This is a remote position but involves travel. Ideal candidates must be willing to travel to trade shows and retailer visits (approx. 10-20% of time).

About Us

We are a purpose-driven apparel company creating the clean, comfortable basics for the whole family. Our products - from GOTS-certified organic cotton underwear to RWS-certified merino wool socks - are designed for sensitive skin and made ethically in Portugal and India. Every pair purchased helps feed a child in need. We have donated more than 450,000 school meals to date!

We’ve grown into a trusted brand among families seeking truly clean clothing, and now we’re ready to expand our footprint in the wholesale and specialty retail market.

Position Overview

We are looking for a passionate and strategic Sales Manager to lead and grow our wholesale channel. This person will be responsible for building strong relationships with specialty boutiques, eco-conscious retailers, children’s shops, and lifestyle concept stores across North America (and globally, over time). We are a small team (4 full time and 3 part time staff). The ideal candidate is entrepreneurial, relationship-oriented, and deeply aligned with our brand values of sustainability, transparency, and comfort. You’ll be the bridge between our story and retail partners who share our mission.

Key Responsibilities

Wholesale Strategy & Growth

• Develop and execute a wholesale sales strategy focused on specialty and independent boutiques in key categories (children’s wear, sustainable fashion, gift, lifestyle, and maternity/wellness).
• Identify, research, and onboard new retail accounts that align with our brand values and product positioning.
• Set and achieve quarterly and annual sales goals across regions and accounts.

Account Management

• Build long-term relationships with retail partners through personalized outreach, excellent customer service, and consistent communication.
• Manage order flow, seasonal line sheets, and pricing communications.
• Coordinate with internal teams (production, logistics, marketing) to ensure on-time deliveries and smooth partner experiences.
• Handle reorders, product education, and visual merchandising support for accounts.

Trade Shows & Outreach

• Represent our brand at trade shows, pop-up markets, and B2B events (e.g., Playtime, NY NOW, etc.).
• Coordinate virtual showrooms and wholesale platforms such as Faire, Abound, and Faire Direct.

Sales Operations & Reporting

• Track performance metrics, analyze sell-through, and provide regular reports and insights to leadership.
• Work with finance and operations teams to ensure timely invoicing, payment collection, and margin targets.
• Develop systems for forecasting and inventory alignment with wholesale demand.

Brand Advocacy

• Be a champion of our mission and values in every retailer interaction.
• Educate retailers on our product benefits: organic, toxin-conscious materials, GOTS and RWS certifications, and our 1-for-1 meal donation program.

Qualifications

• 2-3 years of experience in sales, account management, or brand partnerships is highly preferred, ideally within the apparel, baby/kids, or sustainable lifestyle sectors.
• Proven success in growing and managing B2B relationships.
• Strong communication, negotiation, and presentation skills.
• Entrepreneurial, proactive, and results-oriented mindset.
• Experience with wholesale platforms (Faire, Handshake, JOOR, etc.) and CRM tools.
• Passion for sustainable, ethical, and purpose-driven brands.

Nice to Have

• Existing network of boutique retailers or sales reps in relevant categories.
• Experience managing or mentoring independent sales reps or agencies.
• Familiarity with Shopify, HubSpot, and wholesale pricing structures.

Why Join Our Team

• Be part of a fast-growing, women-led, purpose-driven brand redefining “clean clothing.”
• Work directly with the founder and marketing team on shaping the next phase of our growth.
• Flexible remote or hybrid role with an opportunity to make a measurable impact.
• Competitive compensation with performance incentives.
• Every sale you help generate contributes to our mission - over 450,000 meals donated to date.