Search Analyst (100% Remote)

Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly owned online bank subsidiary.

We are seeking a Search Analyst on a contract basis to support our customer’s ongoing business needs. This role is 100% remote, with a slight preference to EST/CST, but not critical to the role.

The Search Analyst will support a newly structured total search team, focusing on both SEO and SEM to drive growth through data-driven decision-making. This role will assist in reporting, optimization, and execution for one of the largest, high-investment campaigns, while also collaborating with senior search managers and cross-functional teams on additional projects.

Responsibilities:

• Assist with planning, strategy, forecasting, building, execution, optimization, and reporting of paid search campaigns
• Manage campaign pacing, develop weekly performance insights, and identify optimization opportunities
• Conduct keyword research and analysis, develop ad copy, and manage bid strategy and budget allocation
• Identify and execute test-and-learn opportunities to optimize campaigns for better performance
• Collaborate with analytics teams on measurement, tagging, and reporting, as well as with display/social teams for cross-channel alignment
• Partner with senior search managers and analytics partners to create monthly and quarterly organic search traffic reports
• Perform day-to-day on-page SEO optimizations, including writing meta titles and descriptions for new landing pages
• Support strategic SEO initiatives by identifying keyword opportunities, monitoring SERP changes, and managing keyword portfolios using SEO tools
• Provide SEO insights from performance data to inform new content initiatives
• Collaborate with technical SEO specialists on web implementation projects
• Stay current on SEM/SEO trends, Google algorithm updates, ad formats, and competitor practices
• Support SEO/SEM integration by identifying overlap opportunities, sharing keyword insights, and coordinating messaging
• Provide ad hoc competitor and keyword insights related to search and on-page content
• Leverage internal automation and AI tools to identify trends, deepen insights, and support program growth and efficiency

Qualifications

• Bachelor’s degree, or high school diploma/GED with 4+ years of marketing experience
• Minimum 3 years of hands-on experience managing paid search campaigns, including planning, execution, optimization, and reporting
• Minimum 3 years of experience managing SEO and content optimization, with knowledge of HTML and SEO-impacting elements
• Proficiency with SEO tools such as SEMRush, SEOClarity, BrightEdge, Conductor, or similar platforms
• Proficiency with paid platforms such as Google Ads, Bing Ads, and Search Ads 360 (preferred)
• Experience with web analytics platforms such as Google Analytics, Adobe Analytics, and Google Search Console (preferred)
• Ability to translate SEO/SEM data into actionable insights for non-technical stakeholders
• Proficiency with Excel and PowerPoint
• General understanding of AI’s impact on search

Preferred:

• Strong project management, communication, and organizational skills
• Proven ability to work as a team player, adapt quickly, and meet deadlines in a fast-paced environment
• Resourceful, creative problem-solver with the ability to pivot priorities as needed
• Self-motivated and consistent in delivering high-quality work
• Agency experience in the financial category is a plus

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements) Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.