Search and Organic Social Media Manager

For more than 40 years, our Customer has been following science and seeking solutions to unmet medical needs. They are a biotechnology corporation that makes medicines to treat patients with serious medical conditions. Their goal is to use the power of genetic engineering and advanced technologies to make medicines that address unmet medical needs, and help millions of people worldwide.

We are seeking a Search and Organic Social Media Manager on a contract basis to help support our Customer’s business needs. This role is 100% remote in South San Francisco, CA.

The Search and Organic Social Media Manager is accountable for delivering high-quality and impactful digital customer experiences through search and organic social media as part of the Experience Operations (XO) team. The team is composed of a department of service experts who partner to orchestrate and deliver integrated digital customer experiences that drive measurable business outcomes.

The Paid Search and Organic Social Media Manager will be responsible for developing and implementing strategies across channel platforms to effectively reach and engage target audiences. The ideal candidate will have a proven track record of success in managing search and social campaigns, a deep understanding of pharmaceutical strategies and a passion for driving results through digital channels.

What You'll Do:

• You will be the single point of contact for specific areas of the business and will be the team's expert for that partner, gathering insights, sharing and applying learnings across paid search and organic social.
• You will enable the strategy by collaborating with internal teams to translate marketing objectives and develop comprehensive paid search and organic social media goals and execute tactics that support and drive the business, reach target audiences and improve performance measures.
• You will manage agency partners to ensure high-quality strategy, content, execution and communicate a clear channel strategy to ensure success across all services.
• You will plan, execute, and optimize campaigns across platforms such as LinkedIn, Facebook, Instagram, Google, Bing (among others), ensuring optimal targeting, and performance tracking.
• Audience Targeting: Utilize advanced targeting capabilities and audience segmentation strategies to reach and engage personas and decision-makers within targets.
• Paid Search Budget Management: Monitor and manage campaign budgets effectively, ensuring efficient allocation of resources and maximizing spend.
• Performance Analysis: Leverage internal analytics and external data to support insights and business-focused recommendations.
• A/B Testing: Implement testing methodologies to optimize ad creative, messaging, targeting parameters, and landing pages for maximum performance and effectiveness. Seeks opportunities to optimize, test pilots, or advance new capabilities and share learnings across XO and the broader enterprise.

Who You Are:

• You have a Bachelor's degree or commensurate work experience
• 5+ years experience working in digital media marketing, media agency, digital brand strategist, social media, analyst, media planning, strategy
• Previous experience working in Experience Operations as a Paid Search or Social Media Manager
• In-depth knowledge of social media advertising platforms, including LinkedIn Ads, Twitter, Meta Ads Manager, Google, Bing, GDN.
• Highly experienced working within a SMMS, Sprinklr, Khoros, Sprout Social

Preferred Skills

• Digital customer experience
• Pharma/biotech experience or experience in a highly regulated industry
• Certification in social media marketing platforms (Facebook, LinkedIn Marketing Labs) and Google Ads
• Knowledge of GA4

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Health Benefits: Medical, Dental, Vision, Life (including spouse & child), 401k, STD/LTD, AD&D, and Commuter Benefits program.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.