Search & Display Advertising Specialist

The Mom Project is excited to partner with WebStrategies, a Google Ads Premier Partner & HubSpot Diamond Partner. We've been voted one of the Best Places to Work in Virginia, we are growing, and we want you to be a part of it! If you love digital advertising, keep reading. We think you'll like what you see...

Our company's mission is to "improve the lives of our employees and their families while providing superior digital marketing services."

About half of our team members are parents with young children (including our CEO). We even have a 'working parents' Slack channel so our parents can support each other throughout the day. With so many team members who have young children, we not only understand the challenges of being a working parent, we live it!

Now, onto the details...

Hours & Contract Length

We are flexible and will strive to meet your desired hours. Work occasionally fluctuates, so hours may not be consistent from week to week. If we’re a great fit for each other, we're open to extending our contract or even hiring full time!

What You'll Do

• Analyze & optimize ad campaigns. Test, observe, improve. They are a culture of speed, agility, high-quality, and results. They'll empower you to figure out what's working, what's not, and adjust as necessary
• Specific digital advertising tasks to include:

Campaign monitoring and optimization to maximize performance

Assist in strategy implementation - including keywords, targeting & creative

Create and run A/B ad tests + provide recommendations to test & improve results

Create ad copy & creative

Set up and launch live client campaigns

Who You Are

• Someone who loves digital advertising and how it can help businesses. They emphasize driving measurable results for their clients and they use digital advertising to help do that.
• Someone who proactively seeks out new ideas for testing opportunities
• Someone who loves finding keyword opportunities in a crowded space
• Someone who gets a thrill seeing a CTR increase or cost per acquisition decrease
• Someone who gets excited watching their campaigns generate conversions
• Someone who understands how to use data to find insights and create an effective strategy

Who You'll Work With

• A digitally-obsessed team in which you learn from professionals in one of the top online marketing teams in the area.
• A positive, healthy company culture steeped in their core values of Growth, Empathy, Essentialism, Accountability, and (doing what's) Right. We call it "GEEAR."
• Working for a growing agency voted one of the Best Places to Work in Virginia in 2018, 2019, 2020, 2021, and 2022.
• Working for a Google Premier Partner, Microsoft Advertising Partner & HubSpot Diamond Partner

Why Is This Job Open?

Because we're growing! We've just experienced record client growth and need strong new team members to support their new clients.

Do People Stay At This Company For Long?

They do! We are proud to have an exceptionally low employee turnover rate. Compare our median employee tenure of 7 years to that of other digital agencies.

This is a place team members get to grow and are proud to call home.

A Day In The Life

Think of yourself as the digital advertising expert for our clients. Your job is to meet with the Advertising team to discuss strategy and findings, make recommendations, and put them into action.

You'll spend your day launching, managing & optimizing client campaigns, strategizing, & recommending testing opportunities.

What's The Culture Like?

As a 'people first' organization, culture is extremely important to them. Our culture is steeped in our core values of GEEAR: Growth, Essentialism, Empathy, Accountability, and Right. Our people are focused on personal and professional growth, we focus on the essentials, we are empathetic toward others, we take accountability and ownership, and we do what's right and in the best interest of our clients.

The culture is compassionate and team-oriented. We don't tolerate any "throat stomping" or other negative behavior that impacts anyone’s experience.

That's why our employees rave about our culture (and we think you will, too).

Qualifications

• 3-5 years of hands-on experience implementing & optimizing digital advertising strategies
• Highly proficient in Google Ads - primarily Search, Display, Demand Gen & YouTube, with Performance Max/Shopping as a bonus!
• Experience in Microsoft Ads, Meta Ads, & LinkedIn Ads
• Hands-on experience with GA4 or other web analytics platform
• Ability to analyze data to drive recommendations and decisions
• Creative, forward-thinking self-starter with an attention to detail and drive to produce consistent and quality work
• Superior written and verbal communication skills, coupled with highly developed interpersonal skills
• High EQ (emotional intelligence)
• Deadline-driven & highly organized with excellent time management skills